BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Reidy Ronald W. (Clark University)
Intercultural Awareness : the New Value Chain Principle
Journal of Intercultural Management, 2010, vol. 2, nr 1, s. 57-68, rys., bibliogr. 16 poz.
Słowa kluczowe
Działalność gospodarcza, Łańcuch wartości
Business activity, Value chain
The business environment continues to evolve and companies are dynamically working to adjust strategies to meet the global challenges of market share, customer retention, competition, and continued growth. Many believe they have successfully met these challenges. Inability to develop a robust business strategy creates poor communication and lack of business alignment that causes constantly shifting strategic priorities and supporting tactical initiatives holding little value. This lack of focus and alignment causes confusion amongst investors, employees, and management. To avoid this dilemma, a balance is required between outside forces and the need to nurture and communicate internal strategy, processes, and customer orientation to support the value chain. In the quest to conquer "outside forces" managers must not lose sight of key values and principles from which business is created, developed, and trust is formulated. Successful enterprises weave principles such as innovation, intelligence, and integrity into their value chain and business infrastructure. Today, companies that wish to succeed must also adopt intercultural awareness as a key principle. This paper will discuss the importance of intercultural awareness to support building consistency in strategy, process, communication and improved employee and customer loyalty throughout the value chain. (original abstract)
Pełny tekst
  1. Brislin R.W., (n.d.), as cited by Bennett (n.d.), Better Together Than A-P-A-R-T, [Motion Picture], Intercultural Resource Corporation.
  2. Porter M.E., Millar V.E., 1985, July-August. How information gives you competitive advantage. Harvard Business Review, Vol. 85, pp. 149-160.
  3. Knotts R., 1989, January-February. Cross-Cultural Management: Transformations and Adaptations. Business Horizions, pp. 29-33.
  4. Gilbert S.J., 2008, September 22. The Silo Lives! Analyzing Coordination and Communication in Multiunit Companies; Q&A with Toby E. Stuart. Harvard Business School Working Knowledge, Available at:
  5. Rothbard N., 2009. 'Locals,' Cosmopolitans' and Other Keys to Creating Successful Global Teams. Universia Knowledge@Wharton, September 23, 2009. Available at:
  6. Weiss J., Hughes J., 2005, March. Want Collaboration? Accept - and Actively Manage - Conflict. Harvard Business Review, pp. 93-101.
  7. Reidy R.W., 2009. Enterprise Ethnocentrism. Working paper.
  8. Reidy R.W., 2009. Value Chain with i4 Principles and Global Strategy Layer. Working paper.
  9. Brett J., Behfar K., Kern M.C., 2006. Managing Multicultural Teams. Harvard Business Review, No. 84 (11), pp. 84-91.
  10. Kahane E., 2006, July. Trust and Powerful Learning. (ASTD) T & D Magazine.
  11. Barney and Hansen 1994, Lane 1998, Sako 1998, za: Huff and Kelley, 2003. Levels of Organizational Trust in Individualist Versus Collectivist Societies: A Seven-Nation Study. Organization Science, No. 14 (1), January - February, pp. 81-90.
  12. Galford R., Drapeau A.S., 2003, February. The Enemies of Trust. Harvard Business Review, pp. 88-95.
  13. Prahalad C.K., Hamel G., 1990, May-June. The Core Competence of the Corporation. Harvard Business Review, pp. 79-91.
  14. Landis D., Bennett J., Bennett M.J. (eds.)., 2004. Handbook of Intercultural Training (3rd ed.), Thousand Oaks, California: Sage Publications.
  15. Deming W.E., as cited by Hampden-Turner and Trompenaars, 1997. Mastering the Infinite Game: How East Asian Values are Transforming Business Practices. United Kingdom: Capstone Publishing Limited.
  16. Senge P.M., Kleiner A., Roberts C., Ross R.B., & Smith B.J., 1994. The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization. New York: Currency - Doubleday.
Cytowane przez
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu