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Gołębiowski Tomasz (Warsaw School of Economics, Poland), Lewandowska Małgorzata (Warsaw School of Economics, Poland)
Is CSR Embedded in the System of Corporate Innovation Objectives? Evidence from Poland
Journal of Economics & Management / University of Economics in Katowice, 2015, nr 22, s. 32-53, tab., bibliogr. 55 poz.
Słowa kluczowe
Społeczna odpowiedzialność biznesu, Przewaga konkurencyjna, Innowacje
Corporate Social Responsibility (CSR), Competitive advantage, Innovations
The purpose of this article is to investigate the positioning of CSR-related objectives within the structure of corporate innovation objectives of firms. The study is based on firm level data from Polish wave of Community Innovation Survey for 2008-2010. Analysis shows that CSR-related innovation objectives are aimed at building cost-based competitive advantage. Moreover, we show that better performing innovators indicate higher importance of CSR-related objectives than less successful innovators. Finally, we argue that the lowest importance of CSR-related objectives in whole structure of innovation objectives for all studied Polish innovating firms indicates that CSR is still not fully embedded in their corporate strategies.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
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