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Autor
Gołębiowski Tomasz (Warsaw School of Economics, Poland), Lewandowska Małgorzata (Warsaw School of Economics, Poland)
Tytuł
Is CSR Embedded in the System of Corporate Innovation Objectives? Evidence from Poland
Źródło
Journal of Economics & Management / University of Economics in Katowice, 2015, nr 22, s. 32-53, tab., bibliogr. 55 poz.
Słowa kluczowe
Społeczna odpowiedzialność biznesu, Przewaga konkurencyjna, Innowacje
Corporate Social Responsibility (CSR), Competitive advantage, Innovations
Uwagi
summ.
Abstrakt
The purpose of this article is to investigate the positioning of CSR-related objectives within the structure of corporate innovation objectives of firms. The study is based on firm level data from Polish wave of Community Innovation Survey for 2008-2010. Analysis shows that CSR-related innovation objectives are aimed at building cost-based competitive advantage. Moreover, we show that better performing innovators indicate higher importance of CSR-related objectives than less successful innovators. Finally, we argue that the lowest importance of CSR-related objectives in whole structure of innovation objectives for all studied Polish innovating firms indicates that CSR is still not fully embedded in their corporate strategies.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
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Bibliografia
Pokaż
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ISSN
1732-1948
Język
eng
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