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Autor
Koniorczyk Grażyna (University of Economics in Katowice, Poland)
Tytuł
Customer Knowledge in (Co)Creation of Product. A Case Study of IKEA
Źródło
Journal of Economics & Management / University of Economics in Katowice, 2015, nr 22, s. 107-120, bibliogr. 46 poz.
Słowa kluczowe
Wiedza, Konsument, Wartość dla klienta, Zarządzanie wiedzą klienta
Knowledge, Consumer, Value to customer, Customer Knowledge Management (CKM)
Uwagi
summ.
Abstrakt
Customers knowledge is an attractive and effective source of ideas for proposals innovative products (services) as well as changes in existing products (services). Contemporary firms recognize the need to co-create product (services) with the participation of customers. The aim of this article is to define customer knowledge, value co-creation and customer co-creation concepts. The activities of IKEA were used to illustrate the issues presented in the article.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
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Bibliografia
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ISSN
1732-1948
Język
eng
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