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Johann Maria (Warsaw School of Economics, Poland), Panchapakesan Padma (ISCTE - Instituto Universitario de Lisboa, Portugal)
The Comparative Analysis of Senior and Non-Senior Package Holiday Travelers' Tourism Product Preferences
Journal of Economics & Management / University of Economics in Katowice, 2015, nr 22, s. 132-141, tab., bibliogr. 20 poz.
Słowa kluczowe
Turystyka, Produkt turystyczny, Preferencje konsumenta
Tourism, Tourist product, Consumer preferences
Tourism products are systemic products which offer multiple value to tourists in multiple aspects to satisfy their needs, however, tourists' preferences vary in terms of travelers' characteristics. The current study attempts to analyse senior and non-senior package holiday travelers' preferences with respect to tourism product attributes. The surveyed sample of 463 tourists spent their holiday on the coach tours in Poland in 2013. The main implication of this research for tourism product managers is that they have to focus on providing tourists with well suited packages and position appropriately by selecting suitable communication strategies for selected target segments.(original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
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