- Autor
- Tarka Piotr (Poznan University of Economics)
- Tytuł
- The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research
- Źródło
- Journal of Economics & Management / University of Economics in Katowice, 2015, nr 22, s. 151-161, rys., tab., bibliogr. 11 poz.
- Słowa kluczowe
- Badania marketingowe, Uwarunkowania makroekonomiczne, Reklama
Marketing research, Macroeconomic conditions, Advertising - Uwagi
- summ.
- Abstrakt
- This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market) are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.(original abstract)
- Dostępne w
- Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu - Pełny tekst
- Pokaż
- Bibliografia
-
- Belk R.W., Dholakia N., Venkatesh A. (1996), Consumption and Marketing. Macro Dimensions, South-Western College, Cincinnatti.
- Brynjolfsson E., Kahin B. (2002), Understanding the Digital Economy - Data, Tools, and Research, MIT Press, Massachusetts.
- Carlin W., Soskice D. (2015), Macroeconomics - Institutions, Instability and the Financial System, Oxford University Press, Oxford.
- ESOMAR Industry Report (2014), Global Market Research Report, Amsterdam.
- Lea S.E. (1978), The Psychology and Economics of Demand, "Psychological Bulletin", Vol. 85, No. 3, pp. 441-466.
- Lech J.-M. (2012), The Crisis of the Market Research Industry, "Business Horizons", Vol. 56, pp. 678-683.
- Lim G.C., Zeng Q. (2015), Consumption, Income and Wealth - Evidence From Age, Cohort, and Period Elasticities, "Review of Income and Wealth", Vol. 61, March, pp. 234-245.
- McFadden D. (1986): The Choice Theory Approach to Market Research, "Marketing Science", Vol. 5, No. 4, pp. 275-297.
- Tarka P. (2012), Koszty badań marketingowych a działania rynkowe przedsiębiorstw, "Handel Wewnętrzny", No. 1, pp. 12-17.
- World Bank Global Economic Prospects (2014), http://data.worldbank.org/ (access: 11.12.2014).
- Zeithaml V.A. (1988), Consumer Perceptions of Price, Quality and Value - A Means-End Model and Synthesis of Evidence, "Journal of Marketing", Vol. 52, No. 3, pp. 2-22.
- Cytowane przez
- ISSN
- 1732-1948
- Język
- eng
