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Autor
Patora-Wysocka Zofia (University of Social Sciences, Poland)
Tytuł
The Institutionalization of Practice : a Processual Perspective on Value co-Creation
Źródło
Economics and Business Review, 2016, vol. 2 (16), nr 2, s. 113-126, tab., bibliogr. 35 poz.
Słowa kluczowe
Analiza wartości, Instytucjonalizacja gospodarki, Instytucjonalizacja zarządzania
Value analysis, Institutionalization of the economy, Institutionalization of management
Uwagi
summ.
Abstrakt
Drawing on the processual perspective in management this article explores the process of the institutionalization of new practice in the context of value co-creation. The Service-Dominant logic perspective places the notion of value creation in the interaction between an organization and its customers. Therefore the contemporary research stream shows a bias towards the notion of a customer as a crucial contributor and beneficiary in the value creation process [Vargo and Lusch 2006a, 2008]. Following recent calls for research with a holistic approach it may be assumed that there is an underdeveloped processual perspective on value co-creation that offers a cognitive framework of routines and activities performed on an everyday basis within the Giddensian structuration theory. Using the Giddensian theory value co-creation can be perceived as a platform for the adoption of new practices. The purpose of the article is to determine the role of value co-creation processes in the context of initiating and institutionalizing of new practice in an organization. A comparative case study was carried out which illustrates the thesis that spontaneous actions form an important category of initiating change within the everyday use of value co-creation. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Biblioteka Główna Uniwersytetu Ekonomicznego we Wrocławiu
Pełny tekst
Pokaż
Bibliografia
Pokaż
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  3. Echeverri, P., Skålén, P., 2011, Co-creation and Co-destruction: A Practice-theory Based Study of Interactive Value Formation, Marketing Theory, vol. 11, no. 3: 351-373.
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  22. Patora-Wysocka, Z., 2015a, Technologia i zmiana organizacyjna z perspektywy procesualnej w zarządzaniu, EU Academic Work in Wrocław Under Review.
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  26. Peters, L.D. et al., 2014, Theorizing about Resource Integration through Service-Dominant Logic, Marketing Theory, vol. 14, no. 3: 249-268.
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Cytowane przez
Pokaż
ISSN
2392-1641
Język
eng
URI / DOI
http://dx.doi.org/10.18559/ebr.2016.2.7
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