- Autor
- Dziwulski Jacek (Lublin University of Technology, Poland), Harasim Wiesław (Warsaw College of Promotion, Poland)
- Tytuł
- Modern marketing strategies and organizational management in the era of globalization
- Źródło
- Annals of Marketing Management & Economics, 2015, vol. 1, nr 2, s. 25-33, rys., tab., bibliogr. 12 poz.
- Słowa kluczowe
- Strategia marketingowa, Kapitał intelektualny, Nowe technologie, Kapitał ludzki, Przedsiębiorstwo
Marketing strategy, Intellectual capital, High-tech, Human capital, Enterprises - Uwagi
- summ.
- Abstrakt
- The article highlights the importance of components of intellectual capital in developing the organisation's strategy. Information and modern technologies are the key to effective implementation of the marketing strategy of the company. Key words: modern marketing strategies, intellectual capital, human capital(original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
- Batorski D. (Ed.), 2011. Digital Economy. Key Trends of the Digital Revolution, Mgg Conferences, Warszawa.
- Bratnicki M., Struĩyna J., 2001. Entrepreneurship And Intellectual Capital, University of Economics of K. Adamiecki In Katowice, Katowice.
- Drucker P.F., 2004. The american ceo, the wall street journal from 30.12.
- Duliniec E., 2009. International Marketing, Pwe, Warszawa.
- Edersheim E., 2009. Drucker's Message. Knowledge Management, Mt Biznes, Warszawa.
- Edvinsson L., 1997. Developing Intellectual Capital At Skandia, Long Range Planning 3.
- Harasim W., Dziwulski J., 2012. Human Resources Management In The Intelligent Organization (In:) C. Sołek (Ed.), Management Dilemmas In The Information Technology Era, Military of Technology In Warsaw, Warszawa.
- Harasim W., Dziwulski J., 2015. Creative Management, Warsaw College of Promotion, Warszawa.
- Hofstede G., 2000. Cultures And Organizations, Pwe, Warszawa.
- Skuza B., 2003. Managing Intellectual Capital On The Example Of The Skandia Group (In:) Kuklinski (Ed.), Knowledge-Based Economy. Prospects For The World Bank, Kbn, Warszawa.
- Sopińska A., 2005. The essence of the intellectual capital of the company, P. Wachowiak (Ed.), Warsaw School of Economics Press, Warszawa.
- Wachowiak P. (Ed.), 2005. Measurement of Intellectual Capital of An Enterprise, Warsaw School of Economics Press, Warszawa.
- Cytowane przez
- ISSN
- 2449-7479
- Język
- eng
