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Autor
Szutowski Dawid (Poznań University of Economics, Poland), Ratajczak Piotr (Poznań University of Economics, Poland)
Tytuł
The Relation between CSR and Innovation : Model Approach
Źródło
Journal of Entrepreneurship, Management and Innovation (JEMI), 2016, vol. 12, nr 2, s. 77-94, tab., rys., bibliogr. s. 90-93
Tytuł własny numeru
Innovation in Services or Industry and Entrepreneurial Intention
Słowa kluczowe
Innowacje, Społeczna odpowiedzialność biznesu
Innovations, Corporate Social Responsibility (CSR)
Uwagi
streszcz., summ.
Abstrakt
W artykule podjęto próbę wypełnienia luki badawczej dotyczącej wzajemnych powiązań pomiędzy innowacjami a społeczną odpowiedzialnością przedsiębiorstw, w szczególności w zakresie warunków, w jakich ta zależność zachodzi. W badaniu posłużono się systematycznym przeglądem literatury zgodnie z metodą SALSA. Syntezę i analizę publikacji przeprowadzono przy wykorzystaniu meta-syntezy. W rezultacie opracowano autorski model przedmiotowej zależności. Wskazano, że wpływ innowacji na społeczną odpowiedzialność biznesu zależy od typu i stopnia nowatorstwa innowacji, podczas gdy wpływ społecznej odpowiedzialności biznesu na innowacje zależy od typu reakcji, stopnia zaawansowania i obszaru podejmowanych działań społecznie odpowiedzialnych. Ustalono również, że zależność pomiędzy innowacjami a społeczną odpowiedzialnością przedsiębiorstw moderowana jest przez czynniki zewnętrzne, branżę, cechy przedsiębiorstwa, motywy działania, efektywność operacyjną oraz skalę działalności badawczo-rozwojowej. (abstrakt oryginalny)

The paper attempts to fulfil the research gap concerning the mutual relation between company innovation and its corporate social responsibility practices, by determining the conditions in which the innovation/CSR relation appears and develops. The research was based on systematic literature studies performed using SALSA and backwards-snowballing methods. The data was examined with the use of the meta-synthesis approach. The authors' model explaining the studied relation was proposed. The research suggested that the impact of innovation on the CSR practices depended on the type of innovation and degree of novelty involved; while the way CSR affected innovation depended on such CSR features as: type of reaction, degree of development, and field of activity. The relation was also moderated by a series of six exogenous factors: external factors, industry, company characteristics, attitude, performance, and R&D. (original abstract)
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Bibliografia
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Cytowane przez
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ISSN
2299-7075
Język
eng
URI / DOI
http://dx.doi.org/10.7341/20161224
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