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Chia Chien-Ching (National Taiwan University, Taiwan), Liang Chaoyun (National Taiwan University, Taiwan)
Influence of Creativity and Social Capital on the Entrepreneurial Intention of Tourism Students
Journal of Entrepreneurship, Management and Innovation (JEMI), 2016, vol. 12, nr 2, s. 151-167, tab., bibliogr. s. 163-167
Tytuł własny numeru
Innovation in Services or Industry and Entrepreneurial Intention
Słowa kluczowe
Kreatywność, Kapitał społeczny, Studenci, Turystyka
Creativity, Social capital, Students, Tourism
streszcz., summ.
Koordynacja regionalnej wiedzy i systematyczne promowanie kultury wiejskiej, przy wykorzystaniu kombinacji ekologicznych przewag i edukacji ekologicznej, pojawiają się w dyskusjach na temat przedsiębiorczości. Biorąc pod uwagę, że zarówno kreatywność jak i kapital społeczny są kluczowymi czynnikami dla rozwoju działalności turystycznych, w tym badaniu sprawdzano ich wpływ na przedsiębiorcze intencje studentów turystyki w obszarze metropolitalnym, mając na celu przyczynienie się do rozwoju talentów w turystycznej przedsiębiorczości. Badanie przeprowadzono w jednej z uczelni na Tajwanie, na próbie 213 studentów. Wyniki wykazały, że kreatywność studentów turystyki została podzielona na dwie płaszczyzny, a mianowicie oryginalności i użyteczności; kapitał społeczny może być zakwalifikowany jako pomostowy lub spajający; a intencje przedsiębiorcze zostały podzielone na przekonanie i przygotowanie. Wyniki wskazują, że studenci turystyki z wyższym poziomem kreatywności wykazują silniejsze intencje przedsiębiorcze. Użyteczność kreatywności miała większy wpływ na przedsiębiorcze przekonania niż na przedsiębiorcze przygotowania. Ponadto, pomostowy kapitał społeczny miał istotny wpływ na przedsiębiorcze przekonania studentów turystyki. Wyniki tego badania mogą służyć jako punkt odniesienia dla administratorów turystyki w rozwoju strategii zarządzania zasobami ludzkimi, szczególnie w selekcji i szkoleniu personelu. (abstrakt oryginalny)

Regional knowledge coordination and the systematic promotion of rural culture using a combination of ecological advantages and environmental education are emerging topics in discussions on entrepreneurship. Considering that both creativity and social capital are critical factors for developing touristic activities, this study investigated their influences on the entrepreneurial intentions of tourism students in a metropolitan area, with the objective of contributing towards talent development in touristic entrepreneurship. A survey was administered at one university in Taiwan, and 213 valid subjects were analysed. The results first revealed that tourism students' creativity was divided into two dimensions, namely originality and usefulness; that social capital could be categorised as being either bridging or bonding; and that entrepreneurial intention was divided into conviction and preparation. The results indicated that tourism students with higher levels of creativity showed stronger entrepreneurial intentions. The usefulness of creativity had a stronger influence on entrepreneurial conviction than on entrepreneurial preparation. In addition, bridging-based social capital had a significant influence on the entrepreneurial conviction of tourism students. The results of this study may serve as a reference for tourism administrators in the development of strategies for human resources management, particularly in personnel selection and training. (original abstract)
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