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Ujwary-Gil Anna (Wyższa Szkoła Biznesu - National Louis University, Poland), Potoczek Natalia (Wyższa Szkoła Biznesu - National Louis University, Poland)
The Use of a Business Model in Designing and Operationalizing Processes
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2016, vol. 15, s. 41-56, rys., tab., bibliogr. 27 poz.
Słowa kluczowe
Modele biznesowe, Zarządzanie procesami biznesowymi, Operacjonalizacja
Business models, Business Process Management (BPM), Operationalization
The project was funded by the National Science Centre allocated on the basis of the decision number DEC-2012/05/D/HS4/01338 and the agreement number UMO-2011/01/BHS4/02784, and partially has received funding from the European Union 7th Framework Programme for Research, Technological Development and Demonstration under grant agreement No. 324448.
The operationalization of a business model in particular areas requires the application of appropriate management concepts and methods. One of such concepts is Business Process Management (BPM), founded on an assumption of complex management of an organization aimed at providing value to customers. Simultaneously, designing a process-based organization calls for a proper understanding of the business model of an organization, its key elements and mutual relations appearing in the model. This paper demonstrates the relationships between a business model and process management, as well as the usefulness of the BPM concept in developing a business model. (original abstract)
Pełny tekst
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