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Ujwary-Gil Anna (Wyższa Szkoła Biznesu - National Louis University, Poland), Candi Marina (Reykjavik University, Iceland)
Analyzing Business Model Components Using the Sensitivity Model
Business and Non-profit Organizations Facing Increased Competition and Growing Customers' Demands, 2014, vol. 13, s. 71-84, rys., tab., bibliogr. 18 poz.
Słowa kluczowe
Modele biznesowe, Analiza wrażliwości, Związki dynamiczne
Business models, Sensitivity analysis, Dynamic relationships
The project was funded by the National Science Centre allocated on the basis of the decision number DEC-2012/05/D/HS4/01338 and partially has received funding from the European Union's 7th Framework for research, technological development and demonstration under grant agreement no. 324448
The article deals with the business model and its components as well as the analysis of the relationships between these components using the sensitivity model. For this purpose we define the concept of a business model, paying special attention to its classification and components. Then we discuss the sensitivity model as a practical tool enabling us to define the problem and its elements, to analyze its impact and to explain the possibilities of influence. This research focuses on assessing the relative influence of business model components on each other, thus filling a gap in the literature having to do with the dynamic relationships between business model components. (original abstract)
Pełny tekst
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