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Wąsowska Aleksandra (University of Warsaw, Poland)
Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs
International Journal of Management and Economics, 2017, vol. 53, nr 1, s. 84-98, tab., bibliogr. 41 poz.
Zeszyty Naukowe / Szkoła Główna Handlowa. Kolegium Gospodarki Światowej
Słowa kluczowe
Małe i średnie przedsiębiorstwa, Rynki zagraniczne, Inwestycje zagraniczne
Small business, Foreign markets, Foreign investment
Klasyfikacja JEL : M10, M16
This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature. (original abstract)
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Biblioteka Szkoły Głównej Handlowej w Warszawie
Pełny tekst
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