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Autor
Witek-Hajduk Marzanna K. (Warsaw School of Economics, Poland), Napiórkowska Anna (Warsaw School of Economics, Poland)
Tytuł
A Framework of Manufacturer-Retailer Cooperation and Co-opetition : a Perspective of Six Consumer Durables Manufacturers
Ramy kooperacji i kooperencji między producentami a detalistami: perspektywa sześciu producentów dóbr konsumpcyjnych trwałego użytku
Źródło
Organizacja i Zarządzanie : kwartalnik naukowy, 2016, nr 3 (35), s. 133-148, tab., bibliogr. 54 poz.
Słowa kluczowe
Dobra konsumpcyjne, Relacje dostawca-odbiorca, Współpraca z producentem, Pośrednictwo handlowe
Consumer goods, Supplier-recipient relations, Cooperation with manufacturer, Trade intermediary
Uwagi
streszcz., summ.
Abstrakt
Celem artykułu jest identyfikacja ram kooperacji i kooperencji między producentami a detalistami na podstawie przeglądu literatury oraz weryfikacji sześciu przypadków producentów dóbr konsumpcyjnych trwałego użytku. Analizy przypadków opracowano na podstawie wywiadów pogłębionych dotyczących relacji (w tym kooperacji i kooperencji) między sześcioma średnimi i dużymi producentami dóbr konsumpcyjnych trwałego użytku oraz ich kluczowymi pośrednikami detalicznymi na polskim rynku. (abstrakt oryginalny)

The purpose of this paper is to develop a framework of cooperation and co-opetition between manufacturers and retailers based on a theoretical review and a verification set from six case studies of consumer durables manufacturers. The approach takes the form of six in-depth case studies, which involved relationships (including cooperation and co-opetition) between six medium and large durables manufacturers and their retailers on the Polish market. (original abstract)
Dostępne w
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
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Bibliografia
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ISSN
1899-6116
Język
eng
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