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Biernat Elżbieta (Warsaw School of Economics, Poland), Tomaszewski Paweł (Józef Piłsudski University of Physical Education in Warsaw), Gajewski Antoni K. (Pultusk Academy of Humanities)
Socio-demographic Determinants of Participation in Tourism Amongst Working Residents of Warsaw
Socjodemograficzne determinanty uczestnictwa w turystyce pracujących mieszkańców Warszawy
Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie, 2012, nr 26, s. 239-255, tab., bibliogr. 24 poz.
Słowa kluczowe
Turystyka, Czynniki rozwoju turystyki, Rozwój turystyki, Aktywność turystyczna
Tourism, Tourism development factor, Tourism development, Tourist activity
streszcz., summ.
Celem badań jest analiza związku czynników socjodemograficznych z uczestnictwem w turystyce pracujących mieszkańców Warszawy. Badaniami kwestionariuszowymi objęto 4400 losowo wybranych warszawiaków. Analizowano związki zmiennych socjodemograficznych z deklarowanym uczestnictwem w wyjazdach krótkookresowych, długookresowych i zagranicznych oraz liczbą tych wyjazdów w ostatnim roku. Związki pomiędzy poziomem aktywności turystycznej a zmiennymi charakteryzującymi strukturę socjodemograficzną badanych oceniono za pomocą analizy log-liniowej. Płeć, wiek, wykształcenie, zawód i dochody były wyraźnie związane z poziomem aktywności turystycznej. Do najbardziej aktywnych turystycznie należeli aktorzy i pracownicy naukowi. Na drugim biegunie plasowali się handlowcy oraz pracownicy służby zdrowia. Wyniki badań mogą pomóc w opracowywaniu planów marketingowych i segmentacji rynku oraz prognozowaniu przyszłych tendencji i kierunków rozwoju turystyki. (abstrakt oryginalny)

The aim of this research is to assess the relation between socio-demographic factors and the participation in tourism of employed residents of Warsaw. Material and methods: The questionnaire study included 4,400 randomly selected residents of Warsaw. Associations between the level of touristic activity and the variables characterizing the socio-demographic structure of respondents were assessed by log-linear modeling. Additionally, declared participation in the short-term, long-term, and foreign trips, as well as number of individual trips in the last year, were analyzed with respect to socio-demographic variables. Results: Gender, age, education, occupation, and income were significantly associated with the level of touristic activity. Actors and scientists were the most touristically active; on the opposite end were the groups of trade industry professionals, administrative and technical staff, and healthcare professionals. Conclusions: The results of the study might help in developing marketing plans and market segmentation strategies as well as forecasting the development trends of tourism. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Pełny tekst
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