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Odrakiewicz Peter (Poznań University College of Business and Foreign Languages)
Business English as an Intellectual Bridge - Management of the Syncretic Case Study Method, Organizational Changes in Education Management and Blended Learning for Non-Native Business English and Management Sciences Students in an Intercultural Environment
Business English jako intelektualny pomost -zarządzanie metodą synkretyczną jako case study, organizacyjne zmiany w zarządzaniu edukacją oraz proces "blended learning" dla studentów Business English i zarządzania w interkulturowym środowisku
Organizacja i Zarządzanie : kwartalnik naukowy, 2009, nr 3 (7), s. 59-77, bibliogr. 73 poz.
Słowa kluczowe
Metody nauczania, Nauczanie języków obcych, Język angielski biznesowy, Zarządzanie szkolnictwem, Zmiany organizacyjne
Teaching method, Foreign language teaching, Business English, Education management, Organisational change
streszcz., summ.
Business English może być postrzegany jako kluczowa kompetencja w globalnej wiosce. Jest on również intelektualnym pomostem lepszej komunikacji w biznesie. Poniższy artykuł jest podsumowaniem mojego ponad 15-letniego doświadczenia w nauczaniu i zarządzaniu edukacją w Kanadzie, USA i Polsce. Artykuł przedstawia zalety zastosowanie metody synkretycznej, będącej wypadkową metod nauczania za pomocą case studies przez uniwersytety Harvarda i Western Ontario. Business English jako centralna część programu komunikacji w organizacji musi brać pod uwagę powiązany i multikulturowy świat. (abstrakt oryginalny)

Business English can be viewed as a core cross-cultural competence in today's globalized village. It is also an intellectual bridge for better understanding. This paper is based on my own teaching and education management experience of more than fifteen years in the United States, Canada and Poland where I have taught Business English and management. Instructors of Business English as a second language (ESL) and management sciences could greatly enhance their students' learning by employing the case-study method and e-learning in tandem. I outline the characteristics of what I call the syncretic case study method which is a blend of two case study approaches, the Western Ontario University and Harvard methods. Business English as a central component of curriculum must take into act the interconnected and multicultural world. (original abstract)
Dostępne w
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Pełny tekst
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