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Autor
Pearce Douglas G. (Victoria University of Wellington, New Zealand)
Tytuł
A Needs-Functions Model of Tourism Distribution
Źródło
Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie, 2011, nr 25, s. 67-90, rys., bibliogr. 49 poz.
Tytuł własny numeru
The Master Classes
Słowa kluczowe
Turystyka, Kanały dystrybucji, Dystrybucja
Tourism, Distribution channels, Distribution
Uwagi
summ., Artykuł dostępny także w języku polskim w numerze 25(2) http://www.folia-turistica.pl/attachments/article/402/FT_25(2)_2011.pdf
Abstrakt
This paper contributes to the development of a stronger conceptual basis for the study of tourism distribution by presenting a generalized model emphasizing the needs of tourists and the functions required to meet those needs. The model is developed by synthesizing and reinterpreting a large body of empirical findings from New Zealand in the light of the fundamental principles of distribution drawn from the wider literature. It is structured around the needs, expressed in terms of time, place, form and possession utilities, of three segments - independent, customized and package tourists - and the functions undertaken by suppliers, intermediaries and the tourists themselves in three locations: in the market, en route and at the destination. (original abstract)
Pełny tekst
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Bibliografia
Pokaż
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Cytowane przez
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ISSN
0867-3888
Język
eng
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