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Autor
Bartosik-Purgat Małgorzata (Poznań University of Economics, Poland), Filimon Nela (Universitat de Girona, Spain), Hinner Michael B. (TU Bergakademie Freiberg, Faculty of Economics)
Tytuł
Determinants of Social Media's Use in Consumer Behaviour: an International Comparison
Źródło
Economics and Business Review, 2017, vol. 3 (17), nr 2, s. 79-100, rys., tab., bibliogr. 55 poz.
Słowa kluczowe
Media społecznościowe, Zachowania konsumenta, Porównania międzynarodowe, Społeczeństwo, Społeczeństwo konsumpcyjne
Social media, Consumer behaviour, International comparisons, Society, Consumer society
Uwagi
Klasyfikacja JEL: M31, M37, M21
summ.
Firma/Organizacja

Kraj/Region
Polska, Chiny, Hiszpania, Niemcy, Turcja, Stany Zjednoczone Ameryki
Poland, China, Spain, Germany, Turkey, United States of America (USA)
Abstrakt
This research focuses on the impact of social media (SM) on their users' behavior vis-a-vis their decision to purchase goods and services online as well as their attitudes towards these media. The theoretical framework was grounded in the literature of consumers' behaviour and their interaction with the digital media with a special focus on individual socio-demographics (age and gender). The literature overview allowed the construction of the research hypotheses taking into account the personal traits and the social media usage in terms of consumer activities. The empirical testing of the hypotheses was performed with quantitative methods of analysis applied to a dataset of SM users from six different countries (Poland, China, Spain, Germany, Turkey and US). Findings have shown that SM preferences and their frequency of use have different impacts on consumer behaviour both depending on individual characteristics. Some implications for business managers and marketeers are discussed. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Pełny tekst
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Bibliografia
Pokaż
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Cytowane przez
Pokaż
ISSN
2392-1641
Język
eng
URI / DOI
http://dx.doi.org/10.18559/ebr.2017.2.5
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