BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Nowacki Marek (Akademia Wychowania Fizycznego w Poznaniu)
Tytuł
Korzyści wynoszone przez osoby zwiedzające atrakcje turystyczne : segmentacja rynku
Benefits Gained by Visitors of Tourist Attractions : Market Segmentation
Źródło
Folia Turistica / Akademia Wychowania Fizycznego im. B. Czecha w Krakowie, 2007, nr 18, s. 89-108, tab., rys., bibliogr. 43 poz.
Słowa kluczowe
Turystyczne atrakcje, Segmentacja klientów, Korzyści prywatne
Tourist attraction, Customer segmentation, Private benefits
Uwagi
streszcz., summ.
Kraj/Region
Wielkopolska, Kujawy
Wielkopolska, Cuiavia
Abstrakt
W pracy zaprezentowano próbę wykonania segmentacji rynku osób zwiedzających atrakcje turystyczne Wielkopolski i Kujaw. Jako kryterium segmentacji zastosowano korzyści wynoszone przez zwiedzających atrakcje. Badania przeprowadzono w pięciu czołowych obiektach tego typu wśród 1970 osób. W wyniku analizy metodą k-średnich uzyskano sześć segmentów, które scharakteryzowano za pomocą cech społeczno-demograficznych i cech grupy, w jakich zwiedzano obiekty. (abstrakt oryginalny)

The paper presents an attempt of tourist attractions visitors' market segmentation of Wielkopolska and Kujawy. Benefits gained by visitors were carried out as a criterion of segmentation. The investigations were conducted in five leading attractions and 1970 questionnaires were collected. Six segments were identified with a k-average method. The segments were characterized with visitor's socio-demographic features and groups features in which were visited. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Pełny tekst
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Bibliografia
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ISSN
0867-3888
Język
pol
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