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Autor
Lachowicz Marek (Szkoła Główna Handlowa w Warszawie), Dietl Marek (Szkoła Główna Handlowa w Warszawie)
Tytuł
Shopping intelligence as a new concept in analyzing consumer behaviour
Źródło
Edukacja Ekonomistów i Menedżerów : problemy, innowacje, projekty, 2016, nr 4 (42), s. 29-43, bibliogr. 15 poz.
Education of Economists and Managers : problems, innovations, projects
Słowa kluczowe
Zachowania konsumenta, Psychologia konsumenta, Handel detaliczny, Badanie preferencji konsumenckich
Consumer behaviour, Consumer psychology, Retail trade, Consumer preferences research
Uwagi
summ.
Abstrakt
Although existing models describing consumer behaviour offer a great deal of insight into the patterns and heuristic behind every customer's buying decisions, they are not without serious limitations and operate as standalone units. Shopping intelligence, a completely new concept in economic psychology, not only attempts to merge the existing concepts into one, but to add value by allowing researchers to objectively assess respondent's shopping style and capabilities in quantitative manner. Knowledge of these factors will allow the companies to be more competitive, by better tailoring their product, price and marketing strategies to the needs of its customers. It will also help entrepreneurs avoid losses due to inappropriate choice of the aforementioned strategies. Customers will too be beneficiaries, as they will receive a product that meets their demands better. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Pełny tekst
Pokaż
Bibliografia
Pokaż
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  2. Bodenhausen, G., Mussweiler, T., Shira, G., Moreno, K., (2000), Affective influences on stereotyping and intergroup relations affective influences on stereotyping and intergroup relations. Handbook of Affect and Social Cognition, Erlbaum, 321-343.
  3. Gigerenzer, E.G., Hertwig, R., (2006), The priority heuristic: making choices without trade-offs, "Psychological Review", 113(2), 409-432.
  4. Han, Y., Nunes, J., Drèze, X., (2010), Signaling status with luxury goods: the role of brand prominence, "Journal of Marketing", 74, 15-30.
  5. Hart, P.E., Nilsson, N.J., Raphael, B., (1968), A formal basis for the heuristic determination of minimum cost paths. IEEE Transactions of System Science and Cybernetics, SSC-4, No. 2, 100-107.
  6. Hirschman, E., Holbrook, M., (1982), Hedonic consumption, emerging concepts, methods and propositions, "Journal of Marketing", 46(3), 92-101.
  7. Hirschman, E., Stern, B., (1999), The roles of emotion in consumer research, "Advances in Consumer Research", 26, 4-11.
  8. Kahneman, D., Tversky, A., (1979), Prospect theory: an analysis of decision under risk, "Econometrica", 47(2), 263-292.
  9. Maison, D., Stasiuk, K., (2014), Psychologia konsumenta, Warszawa: Wydawnictwo Naukowe PWN.
  10. Mano, H., Elliott, M., (1997), Smart shopping: the origins and consequences of price savings, "Advances in Consumer Research", 24, 504-510.
  11. O'Donoghue, T., Rabin, M., (2000), The economics of immediate gratification, "Journal of Behavioral Decision Making", 13(2), 233-250.
  12. Ruvio, A., Shoham, A., Makovec-Brenčič, M., (2008), Consumers' need for uniqueness: short form scale development and cross-cultural validation, "International Marketing Review", 25(1), 33-53.
  13. Schwarz, N., Bless, H., Strack, F., Klumpp, G., Rittenauer-Schatka, H., Simons, A., (1991), Ease of retrieval as information: another look at the availability heuristic, "Journal of Personality and Social Psychology", 61(2), 195-202.
  14. Simester, E., Anderson, D., (2003), Effects of $9 price endings on retail sales. Evidence from field experiments, "Quantitative Marketing and Economics", 1, 93-110.
  15. Tversky, A., Kahneman, D., (1974), Judgment under uncertainty: heuristics and biases, "Science. New Series", 185 (4157), 1124-1131
Cytowane przez
Pokaż
ISSN
1734-087X
Język
eng
URI / DOI
http://dx.doi.org/10.5604/01.3001.0009.5490
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