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Autor
Galchynska Julia (National University of Life and Environmental Sciences of Ukraine, Ukraine)
Tytuł
Methodogical frameworks of marketing research in the bioenergy market
Źródło
Annals of Marketing Management & Economics, 2017, vol. 3, nr 1, s. 5-11, tab., bibliogr. 9 poz.
Słowa kluczowe
Biogospodarka, Biopaliwa, Marketing, Analiza SWOT
Bioeconomy, Biofuels, Marketing, SWOT analysis
Uwagi
JEL Classification: Q13, M31
summ.
Abstrakt
The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT and PEST analyses as marketing research methods and tools of Ukraine's bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated(original abstract)
Pełny tekst
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Bibliografia
Pokaż
  1. Belyavtsev M.I., 2014. Marketing Research of a Local Market: the Need, Importance and Challenges in Terms of Current National Economic Development, Herald of Khmelnytsky National University, Economic Science 2 (2), 61-65.
  2. Chebotar S.I., Larina Y.S., Litsiy O.P., Shevchyk M.G., Buryya R.I., Bonyar S.M., Ryabchyk A.V., Prus O.M., Rafalska V.A., 2007. Marketing: Study guide, Nash Chas, Kyiv.
  3. Churchill G.A., 2000. Marketing research, Piter, Sankt Petersburg.
  4. Galchynska J.M., 2015. Analysis of Tools and Methods of Strategic Planning of Bioenergy in Ukraine, Efficient Economy 11, retrieved from http://www.economy.nayka.com.ua [accessed: 17.02.2017].
  5. Kovalenko E.V., 2008. Marketing: Theory and Practice, Publishing house of the EANU, Lugansk.
  6. Pavlenko A.F., Voychak A.V., 2003. Marketing: Textbook, KNEU, Kiev.
  7. Rothaermel F.T., 2012. Strategic Management: Concepts and Cases. McGraw-Hill/Irwin.
  8. Sayenko M.G., 2006. The Strategy of The Enterprise, Economic thought, Ternopil.
  9. Semchuk i.a., 2015. The state of marketing policy of biofuels production in ukraine, Economics. Finances. Management: Vital Issues of Science and Practice 4, 128-136.
Cytowane przez
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ISSN
2449-7479
Język
eng
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