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Autor
Horváth Ádám (Szent István University, Hungary), Gyenge Balázs (Szent István University, Hungary)
Tytuł
Movie consumption among Hungarian university students
Źródło
Annals of Marketing Management & Economics, 2017, vol. 3, nr 1, s. 13-22, wykr., bibliogr. 15 poz.
Słowa kluczowe
Zachowania konsumenta, Klient, Konsumpcja, Kultura, Studenci
Consumer behaviour, Customer, Consumption, Culture, Students
Uwagi
JEL Classification: M300, M310
summ.
Abstrakt
In recent years, movie theatres have again found their footing, managing to grow audiences with exciting releases and new technologies. However, uncertainty remains as to how consumers obtain information and make decisions (be it the choice of a particular title or by what means it's watched). While thwarting piracy still proves a great challenge, the issue could be approached from a different point of view: as a service problem to be solved by offering better alternatives. Following a brief look at some of the relevant literature, this paper analyzes a pilot study conducted with university students, who were asked about their movie consumption habits, focusing on the various influences and sources of information that have an effect on their decisions.(original abstract)
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Bibliografia
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  2. Bodó B., Lakatos Z., 2009. A filmek online feketepiaca és a moziforgalmazás (The online black market of movies and movie theatre distribution) [in Hungarian], Szociológiai Szemle 21 (2).
  3. Bothun D., Lieberman M., 2010. Discovering behaviors and attitudes related to pirating content, PwC Consumer intelligence series.
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  10. Ságvári B., 2009. Múzsák vonzásában Kultúra Ȃ a médiafogyasztási szokások a fiatalok körében (Culture in the allure of muses, media consumption habits of younger generations) [in Hungarian], Fanta TrendRiport 4.
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ISSN
2449-7479
Język
eng
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