BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Autor
Bartosik-Purgat Małgorzata (Poznań University of Economics and Business, Poland), Jankowska Barbara (Poznań University of Economics and Business, Poland)
Tytuł
The Use of Social Networking Sites in Job Related Activities : Cross-cultural Comparison
Źródło
Entrepreneurial Business and Economics Review, 2017, vol. 5, nr 2, s. 177-193, rys., tab., bibliogr. 38 poz.
Tytuł własny numeru
International Trade & Global Business
Słowa kluczowe
Serwisy społecznościowe, Badania międzykulturowe, Pracownicy w przedsiębiorstwie
Social networking, Intercultural research, Employees in enterprise
Uwagi
Klasyfikacja JEL: M12, M31, N30
summ., The article was financed within the scientific grant no. 2015/17/B/HS4/00309 of National Science Centre, Poland
Kraj/Region
Chiny, Polska, Stany Zjednoczone Ameryki, Turcja
China, Poland, United States of America (USA), Turkey
Abstrakt
Objective: The main objective of the paper is to identify the use of Social Networking Sites (SNSs) in job related activities and indicate the interdependencies between these activities and age, gender, as well as education in culturally diversified markets (China, Poland, Turkey, the United States).

Research Design & Methods: In the exploratory empirical study the authors used two research methods: PAPI (Paper and Pen Personal Interview) and CAWI (Computer Assisted Web Interview). The empirical data were collected in 2016 and the total number of respondents from four culturally diversified countries was 1246.

Findings: The analysis with the use of Kruskal-Wallis and Dunn post-hoc tests showed that the Turkish respondents most often use SNSs for job related activities, while it is the least often done by the studied Americans. Moreover, from among the studied factors (gender, age and education level) that differentiate the SNSs usage for job related activities in a statistically significant way age is of greatest importance.

Implications & Recommendations: The results of the research provide implications for the recruitment policy of multinational enterprises (MNEs). Since more and more enterprises use SNSs in order to look for new employees and advertise themselves as employers (employer branding), the identified interdependencies between the SNSs activities and the analysed factors can support firm attempts to develop the proper recruitment policy taking into account the cultural diversity of potential workers.

Contribution & Value Added: There are not many studies in the literature which present the usage of SNSs for job related activities from the perspective of individual users in the cross-cultural approach. The majority of studies are related to the usage of SNSs by enterprises in the recruitment process. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Pełny tekst
Pokaż
Bibliografia
Pokaż
  1. Bissola, R., & Imperatori, B. (2013). Recruiting Gen Yers through Social Media: Insights from the Italian Labor Market. In T. Bondarouk & M. R. Olivas-Luján (Eds.), Social Media in Human Resources Management. Advanced Series in Management (Vol. 12, pp. 59-81). Bingley: Emerald Group Publishing Limited.
  2. Bondarouk, T., Ruël, H., Axinia, E., & Arama, R. (2013). What Is the Future of Employer Branding Through Social Media? Results of the Delphi Study into the Perceptions of HR Professionals and Academics.
  3. In T. Bondarouk & M.R. Olivas-Luján (Eds.), Social Media in Human Resources Management.
  4. Advanced Series in Management (Vol. 12, pp. 23-57). Bingley: Emerald Group Publishing Limited.
  5. Bruning, S.D., Dials, M., & Shirka, A. (2008). Using dialogue to build organisation-public relationships, engage publics, and positively affect organisational outcomes. Public Relations Review, 34(1), 25-31.
  6. Correa, T., Hinsley, A.W., & De Zúñiga, H.G. (2009). Who interacts on the Web? The interaction of users` personality and social media use. Computers in Human Behaviour, 26, 247-253. doi: 10.1016/j.chb.2009.09.003
  7. Craig, C.S., & Douglas, S.P. (2006). Beyond national culture: implications of cultural dynamics for consumer research. International Marketing Review, 23(3), 322-342. doi: 10.1108/02651330610670479
  8. Furner, C.P., & George, J.F. (2012). Cultural determinants of media choice for deception. Computers in Human Behavior, 28(4), 1427-1438. doi: 10.1016/j.chb.2012.03.005
  9. Gerard, J.G. (2012). Linking in with LinkedIn: Three exercises that enhance professional social networking and career building. Journal of Management Education, 36(6), 866-897.
  10. Girard, A., Fallery, B., & Rodhain, F. (2013). Integration of Social Media in Recruitment: A Delphi Study. In T. Bondarouk & M.R. Olivas-Luján (Eds.), Social Media in Human Resources Management. Advanced Series in Management (Vol. 12, pp. 97-120). Bingley: Emerald Group Publishing Limited.
  11. Gurchiek, K. (2015). Using Social Media to Find, Manage Talent. Retrived on October 30, 2016 from https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/leadership-andnavigation/pages/redesign-hiring-process.aspx
  12. Hamade, S.N. (2013). Perception and use of social networking sites among university students. Library Review, 62(6/7), 388-397. doi: 10.1108/LR-12-2012-0131.
  13. Hamid, S., Waycott, J., Kurnia, S., & Chang, S. (2015). Understanding students' perceptions of the benefits of online social networking use for teaching and learning. The Internet and Higher Education, 26, 1-9. doi: 10.1016/j.iheduc.2015.02.004
  14. Hofstede, G., Hofstede, G.J., & Minkov, M. (2010). Cultures and Organizations: Software of the Mind. (3rd ed.). New York: McGraw-Hill.
  15. Hsu, M.-H., Tien, S.-W., Lin, H.-Ch., & Chang, Ch.-M. (2015). Understanding the roles of cultural differences and socio-economic status in social media continuance intention. Information Technology & People, 28(1), 224-241. doi: 10.1108/ITP-01-2014-0007
  16. Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59-68. doi: 10.1016/j.bushor.2009.09.003
  17. Katiyar, V., & Sain, G.K. (2016). Impact of Social Media Activities on Employer Brand Equity and Intention to Apply, NMIMS Management Review, 28, January-February.
  18. Kemp, S. (2016). Digital in 2016 report: We are Social's. Retrived on October 30, 2016 from https://wearesocial.com/uk/report%20digit%202016
  19. Kim, K.S., Sin, S.C.J, & Tsai, T.I. (2014). Individual Differences in Social Media Use for Information Seeking. The Journal of Academic Libriarianship, 40, 171-178. doi: 10.1016/j.acalib.2014.03.001
  20. Kim, Y., Sohn, D., & Choi, S. (2011). Cultural differences in motivations for using social network sites: a comparative study of American and Korean college students. Computers in Human Behavior, 27(1), 365-372. doi: 10.1016/j.chb.2010.08.015
  21. Kluemper, D.H., (2013). Social Network Screening: Pitfalls, Possibilities, and Parallels in Employment Selection. In T. Bondarouk & M.R. Olivas-Luján (Eds.), Social Media in Human Resources Management. Advanced Series in Management (Vol. 12, pp. 1-21). Bingley: Emerald Group Publishing Limited.
  22. Landers, R.N., & Schmidt, G.B. (Eds.), (2016). Social Media in Employee Selection and Recruitment. Theory, Practice, and Current Challenges. Cham: Springer International Publishing AG.
  23. Lin, K.Y., & Lu, H.P. (2011). Why people use social networking sites: an empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152-1161. doi: 10.1016/j.chb.2010.12.009
  24. Loiacono, E., Djamasbi, S., & Tulu, B. (2011). Why virtual job recruitment is not well accepted by Generation Y? - A case study on second life. Human Computer Interaction, 6764, 245-254.
  25. Luscombe, J., Lewis, I., & Biggs, H.C. (2013). Essential elements for recruitment and retention: Generation Y. Education and Training, 55(3), 272-290. doi: 10.1108/00400911311309323
  26. Madera, J.M. (2012). Using social networking websites as a selection tool: The role of selection process fairness and job pursuit intentions. International Journal of Hospitality Management, 31(4), 1276 -1282. doi: 10.1016/j.ijhm.2012.03.008
  27. Malita, L., Badescu, I., & Dabu, R. (2010). Cultural tips of online job searching. Procedia Social and Behavioral Sciences, 2, 3070-3074.
  28. Manroop, L., & Richardson, J. (2013). Using Social Media for Job Search: Evidence from Generation Y Job Seekers. In T. Bondarouk & M.R. Olvas-Lujan (Eds.), Social Media in Human Resources Management (Vol. 12, pp. 167-180). Bingley: Emerald Group Publishing Limited.
  29. Nadkarni, A., & Hofmann, S.G. (2012). Why do people use Facebook?. Personality and Individual Differences, 52(3), 243-249.
  30. Ryan, T., & Xenos, S. (2011). Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior, 27(5), 1658-1664.
  31. Robbins, M. (2008, February). Recruiting and retaining the best of Gen Y. Employee Benefits News, 22(2), 20-22.
  32. Social media - czyli jak sobie pomóc na rynku pracy? (2015). Retrived on October 30, 2016 from http://www.salesnews.pl/DailyNews.aspx?id=528
  33. Sivertzen, A-M., Nilsen, E.R., & Olafsen, A.H. (2013). Employer branding: employer attractiveness and the use of social media. Journal of Product and Brand Management, 22(7), 473-483. doi: 10.1108/JPBM-09-2013-0393
  34. Steenkamp, J-B.E.M. (2001). The role of national culture in international marketing research. International Marketing Review, 18(1), 30-44. doi: 10.1108/02651330110381970
  35. Suzuki, S., & Takemura, K. (2013). Culture and social media: exploration of differences between the United States and Japan. In T. Bondarouk & M.R Olivas-Luján (Eds.), Social Media in Strategic Management. Advanced Series in Management (Vol. 11, pp. 245-258). Bingley: Emerald Group Publishing.
  36. Verhoeven, H., Mashood, N., & Chansarkar, B. (2011). Recruitment and Generation Y: Web 2.0 the way to go? Retrived on October 30, 2016 from http://www.wbiconpro.com/8.Neelofar.pdf
  37. Williams, S., & Verhoeven, H. (2008). We-find-you' or 'you-find-us'? Internet recruitment and selection in the United Kingdom. International Review of Business Research Papers, 4(1), 374-384.
  38. Yang, H.Ch., & Wang, Y. (2015). Social Sharing of Online Videos: Examining American Consumers' Video Sharing Attitudes, Intent, and Behavior. Psychology & Marketing, 32(9), 907-919. doi: 10.1002/mar.20826
Cytowane przez
Pokaż
ISSN
2353-883X
Język
eng
URI / DOI
http://dx.doi.org/10.15678/EBER.2017.050210
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu