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Autor
Gelderman Cees J. (Open University of the Netherlands, Netherlands), Semeijn Janjaap (Open University of the Netherlands, Netherlands), Nagel Bart Willem (Lyreco Benelux, Netherlands)
Tytuł
The Appropriateness of Electronic Reverse Auctions - an Explanation from the Incomplete Contract Theory and the Resource Dependence Theory
Odpowiedniość elektronicznych aukcji zwrotnych - wyjaśnienie oparte na teorii niekompletnych kontraktów oraz teorii zależności od zasobów
Źródło
Central and Eastern European Journal of Management and Economics, 2017, vol. 5, nr 1, s. 9-29, rys., tab., bibliogr. 65 poz.
Słowa kluczowe
Aukcje, Zaopatrzenie, Rynki elektroniczne
Auctions, Supply, Electronic markets
Uwagi
Klasyfikacja JEL: D44, H57, L14, M29
summ., streszcz.
Abstrakt
Poza wzrostem znaczenia elektronicznych aukcji zwrotnych (ang.: electronic reversed auctions - ERAs), kilka badań empirycznych dotyczyło stosowności ich wykorzystywania. W badaniach tych opierano się najczęściej na teorii kosztów transakcyjnych, wysuwając argument, zgodnie z którym jako podstawowe wytłumaczenie ograniczeń organizacyjnych rozważano specyfikę aktywów. Autorzy niniejszego artykułu poszukują bardziej wnikliwego i dogłębnego wyjaśnienia postrzeganej odpowiedniości elektronicznych aukcji zwrotnych (ERA) w oparciu o wielość podejść teoretycznych. Opracowanie zawiera rozważania i zmienne wywodzące się z teorii niekompletnych kontraktów oraz z teorii zależności od zasobów. Zbudowano koncepcyjny model stosowności ERA bazujący na perspektywie nabywcy. Model ten zweryfikowano empirycznie poprzez badania ankietowe pośród 176 profesjonalnych nabywców. Wyniki wskazują na pozytywny wpływ siły nabywców na stosowność ERA, a całkowita wzajemna zależność zdaje się nie oddziaływać na nią negatywnie. Dalsze wyniki wykazują, że specyfika aktywów pobudza wykorzystywanie ERA. Nabywcy ukierunkowani na ERA uważają je za narzędzie pozwalające wykorzystać siłę nabywców oraz wymusić na dostawcach inwestycje oparte na relacjach. Jednocześnie, z perspektywy nabywcy, zmienne dotyczące współpracy nie wydają się ważne dla odpowiedniości ERA. Od dostawców wymaga się dokonywania inwestycji specyficznych dla danej relacji, ale nie ceni się ich za ich wysiłki związane z relacją. Nowe podejście w tym artykule wynika z faktu, że autorzy wielotorowo podeszli do zbadania i wyjaśnienia decyzji zaopatrzeniowych przedsiębiorstw włączających użycie ERA. W ten sposób autorzy odnieśli się do istotnej luki w literaturze poprzez wykorzystanie teorii niekompletności kontraktów w połączeniu z teoria zależności od zasobów, aby zapewnić lepsze rozumienie postrzeganej przez nabywców odpowiedniości ERA. (abstrakt oryginalny)

Despite the growing importance of electronic reversed auctions (ERAs) few empirical studies have explored the appropriateness of ERA usage. Most commonly, transaction cost theory has been used for these ERA-studies, relying on arguments that consider asset specificity as the primary explanation for organizational boundaries. We seek a more thorough explanation for perceived Electronic Reverse auctions (ERA) appropriateness, using multiple theoretical perspectives. This study includes insights and variables from the incomplete contract theory and the resource dependence theory. A conceptual model for ERA appropriateness was developed from the buyer perspective. This model was empirically validated using a survey of 176 purchasing professionals. The findings suggest a positive impact of buyer power on ERA appropriateness, while total interdependence does not appear to affect ERA appropriateness. The results further indicate that asset specificity stimulates ERA usage. ERA-minded purchasers consider ERAs as a tool for exploiting buyer power and for imposing relationship investments on suppliers. At the same time, variables related to collaboration do not appear to be important for ERA appropriateness from the perspective of the buyer. Suppliers are required to make relation-specific investments, but are not valued for their relational efforts. The novelty of this article Scholars have taken several approaches to investigate and to explain company's sourcing decisions that include ERA use. We address an important gap in the literature by using the incomplete contract theory in combination with the resource dependence theory to provide a better understanding of buyers' perceived ERA appropriateness. (original abstract)
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Bibliografia
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ISSN
2353-9119
Język
eng
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