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Pizarro Nelson (California State Polytechnic University, Pomona)
Aspiring Entrepreneurs Need an Optimum Opportunity-Finding Process
Przedsiębiorczość i Zarządzanie, 2017, t. 18, z. 2, cz. 2, s. 279-291, rys., bibliogr. 40 poz.
Entrepreneurship and Management
Tytuł własny numeru
Zarządzanie humanistyczne i publiczne
Słowa kluczowe
Myślenie projektowe, Myślenie systemowe, Przedsiębiorca
Design thinking, System thinking, Entrepreneur
How entrepreneurs identify opportunities, formulate business ideas, and evaluate them are among the most important skills of successful entrepreneurs, but knowledge of them remains limited, and thus existing guidelines for practitioners are not sufficient. This is partly because most entrepreneurs do not approach the process optimally or it is difficult to determine the correct approach by simply observing entrepreneurs; researchers cannot observe venture ideas before they are intuited and articulated. Extant research recognizes many factors (e.g. knowledge, social networks, financial resources etc.) that influence opportunity-finding, but most aspiring entrepreneurs lack those factors. The question should not be about how entrepreneurs approach opportunity-finding, but about the optimum opportunity-finding process, and how factors that influence opportunity-finding develop. We introduce opportunity design as a construct for understanding and practicing opportunity-finding. Systems thinking and design theory principles demonstrate a need for the construct. (original abstract)
Pełny tekst
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