BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Autor
Tökölyová Tatiana (University College of International and Public Relation Prague, Bratislava)
Tytuł
Nation - Branding in Small - States Foreign Politics
Źródło
Journal of Geography, Politics and Society, 2016, nr 6(4), s. 7-14, rys., bibliogr. 26 poz.
Selected Issues of Changes in Tourism in Central and Eastern Europe
Słowa kluczowe
Polityka zagraniczna, Budowanie świadomości marki
Foreign policy, Branding
Uwagi
summ.
Kraj/Region
Nowa Zelandia
New Zealand
Abstrakt
The article deals with nation-branding under specific conditions of small states and their foreign relations. The first part is devoted to identification of the main specific features of small states from international relations point of view focusing to problems with classification criteria and instruments of their foreign policies. The following part of the article is devoted to analyse the role of nation branding in small state foreign policy based on example of New Zealand being traditionally identified as small state fulfilling all the above characteristics.(original abstract)
Pełny tekst
Pokaż
Bibliografia
Pokaż
  1. Anholt S., 2004, Branding Places and Nations, [in:] R. Clifton, J. Simmons, S. Ahmad (eds.), Brands and Branding, Princeton, NJ: Bloomberg Press, London, 213-226.
  2. Anholt S., 2005, Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3), 296-304.
  3. Anholt S., 2008, From nation branding to competitive identity - The role of brand management as a component of national policy, [in:] K. Dinnie (ed.), Nation branding: concepts, issues, practice, Butterworth-Heinemann, Oxford, 22-33.
  4. Bell C., 2005, Branding New Zealand: The National Greenwash, British Review of New Zealand Studies, 15, 19.
  5. Blain C., Levy S.E., Ritchie J.R.B., 2005, Destination Branding: Insights and Practicesfrom Destination Management Organizations, Journal of Travel Research, 43(4), 328-338.
  6. Butcher A., 2012, Students, Soldiers, Sports, Sheep and the Silver-Screen: New Zealand's Soft Power in ASEAN and Southeast Asia, Contemporary Southeast Asia, 34(2), 249- 273.
  7. East M.A., 1973, Size and Foreign Policy Behaviour: A Test of Two Models, World Politics, 25(4), 556-576.
  8. Fox A.B., 1959, The Power of Small States: Diplomacy in World War II, The University of Chicago Press, Chicago.
  9. Fox A.B., 1969, Small States in the International System 1919- 1969, International Journal, 24(4), 751-764.
  10. Giannopoulos A.A., Piha L.P., Avlonitis G.J., 2011, "Desti-Nation Branding": what for? From the notions of tourism and nation branding to an integrated framework, http:// www.culturaldiplomacy.org/academy/content/pdf/participant- papers/2011/april/biec-roa-nua/desti-nation_ branding-_antonios_giannopoulos.pdf [4.9.2016].
  11. Gilboa E., 2008, Searching for a theory of public diplomacy, The Annals of the American Academy of Political and Social Science, 616(55), 55-77.
  12. Hey J., 2003, Introducing Small State Foreign Policy, [in:] J. Hey (ed.), Small States in World Politics; Explaining Foreign Policy Behaviour, Lynne Rienner Publishers, London, 1-12.
  13. http://traveltrade.newzealand.com/en/working-withus/ 100-pure-new-zealand/ [04.09.2016].
  14. http://www.newzealand.com/int/home-of-middle-earth/ [04.09.2016].
  15. http://www.tourismnewzealand.com/about/what-we-do/ campaign-and-activity/ [11.08.2016].
  16. http://www.tourismnewzealand.com/tourism-news-and-insights/ latest-tourism-news/2010/11/new-zealand-thirdstrongest- brand/ [04.09.2016].
  17. http://www.un.org/en/sections/where-we-work/asia-andpacific/ index.html [10.10.2016].
  18. https://www.youtube.com/watch?v=kWOwe_n-2Gw [04.09.2016].
  19. Keohane R.O., 1969, Lilliputians' Dilemmas: Small States in International Politics, International Organisation, 23(2), 291-310.
  20. Keohane R.O., 1971, The Big Influence of Small Allies, Foreign Policy, 1(2).
  21. Kevin Bowler trades Tourism New Zealand for Frucor. Marsden Inch. 9.8.2016, http://stoppress.co.nz/movingsshakings/ kevin-bowler-swaps-one-chief-executive-title-another- -resigns-tourism-new-zealand-join-frucor. [10.08.2016].
  22. Krejčí O., 2007, Mezinárodní politika, EKOPRESS, City.
  23. Pōwhiri welcomes Ghost in the Shell to Wellington. February 24, 2016, http://www.travelandtourworld.com/news/article/ tag/pure-new-zealand/ [04.10.2016].
  24. Risen C., 2005, Branding nations, The New York Times Magazine, http://www.nytimes.com/2005/12/11/magazine/ 11ideas1-5.html?pagewanted=print [11.10.2016].
  25. Tourism NZ unveils new campaign with updated 100% Pure identity via Whybin\TBWA Sydney, 2015, http://www.campaignbrief. com/2015/05/tourism-nz-unveils-new-campaig. html [08.10.2016].
  26. Vandenbosh A., 1964, The Small States in International Politics and Organization, The Journal of Politics, 26(2), 293-312.
Cytowane przez
Pokaż
ISSN
2451-2249
Język
eng
URI / DOI
http://dx.doi.org/10.4467/24512249JG.16.022.5809
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu