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Autor
Almeida Nuno (Polytechnic of Leiria, University of Coimbra, Portugal)
Tytuł
Marketing and Tourism Promotion
Źródło
Scientific Publications / University of Economics in Katowice. Economics and management in information technology context : international week, 2017, s. 35-47, bibliogr. 22 poz.
Słowa kluczowe
Innowacje, Marketing, Turystyka, Promocja
Innovations, Marketing, Tourism, Promotion
Abstrakt
Decisions relating to the marketing and promotion of tourism products must give special attention to the specific characteristics of the same products. When we talk about tourism products, we have a set of attributes that distinguish them from tangible goods. Instead of tangible goods the tourism products lining up a profile of services that often have attached a set of experiences which inherently are intangible. Thus, in most cases, tourism products cannot be experienced by the five sense before the consumption. In contrast, many times before of enjoying a tangible good have the possibility of using a part or all of the five senses to evaluate the degree of satisfaction that it may appear before our standard requirement. That is, it may will see, taste, feel, hear or even smell a tangible product before consume. The inviolability is thus a feature associated with the tourism products that matter to be taken into account when adopting marketing and promotion strategies. It should be borne particular attention to signals that can be transmitted to consumers since they will try to collect directly or indirectly evidence attesting confidence in the quality of service. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Bibliografia
Pokaż
  1. United Nations World Tourism (UNWTO), Tourism highlights, 2014 edition, http://mkt.unwto.org/publication/unwto-tourism-highlights-2014-edition (access: 8.03.2017).
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  18. Pescher C., Reichhart P., Spann M., Consumer Decision-making Processes in Mobile Viral Marketing Campaigns, "Journal of Interactive Marketing" 2014, Vol. 28, Iss. 1.
  19. Pappas N., Effect of Marketing Activities, Benefits, Risks, Confusion Due to Overchoice, Price, Quality and Consumer Trust on Online Tourism Purchasing, "Journal of Marketing Communications" 2017, Vol. 23, Iss. 2.
  20. Golmohammadi A., Jahandideh B., O'Gorman K., Booking On-line or Not: A Decision Rule Approach, "Tourism Management Perspectives" 2012, Vol. 2-3.
  21. Fernandez-Morales A., Cisneros-Martinez J., McCabe S., Seasonal Concentration of Tourism Demand: Decomposition Analysis and Marketing Implications, "Tourism Marketing" 2016, Vol. 56.
  22. Deloitte Access Economics, Tourism and Hotel Market Outlook, Executive summary edition, 2017.
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Język
eng
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