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Autor
Kostin Konstantin B. (Saint Petersburg State University of Economics, Saint Petersburg, Russia)
Tytuł
Digital Marketing Development on the Global Markets
Źródło
Scientific Publications / University of Economics in Katowice. Economics and management in information technology context : international week, 2017, s. 118-140, rys., tab., wykr., bibliogr. 46 poz.
Słowa kluczowe
Rynek globalny, Marketing internetowy, Technologie internetowe
Global market, e-marketing, Internet technologies
Kraj/Region
Rosja, Francja, Stany Zjednoczone Ameryki
Russia, France, United States of America (USA)
Abstrakt
The purpose of this article is to examine the developments in digital marketing in the US, Russia and France, A brief overview of digital marketing is presented. The evolution and current state of e-marketing in the three markets mentioned above is investigated. The opportunities, challenges and potential for digital marketing are evaluated. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Bibliografia
Pokaż
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Cytowane przez
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Język
eng
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