BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Kostin Konstantin B. (Saint Petersburg State University of Economics, Saint Petersburg, Russia)
Digital Marketing Development on the Global Markets
Scientific Publications / University of Economics in Katowice. Economics and management in information technology context : international week, 2017, s. 118-140, rys., tab., wykr., bibliogr. 46 poz.
Słowa kluczowe
Rynek globalny, Marketing internetowy, Technologie internetowe
Global market, e-marketing, Internet technologies
Rosja, Francja, Stany Zjednoczone Ameryki
Russia, France, United States of America (USA)
The purpose of this article is to examine the developments in digital marketing in the US, Russia and France, A brief overview of digital marketing is presented. The evolution and current state of e-marketing in the three markets mentioned above is investigated. The opportunities, challenges and potential for digital marketing are evaluated. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
  1. Cross R.G., Dixit A., Customer-centric Pricing: The Surprising Secret for Profitability, "Business Horizons" 2005, Vol. 48, pp. 483-491, (access: November 14th, 2015).
  2. Sharma A., Sheth J., Web-based Marketing. The Coming Revolution in Marketing thought and Strategy, "Journal of Business Research" 2004, Vol. 57, pp. 696-702, (access: June 10th, 2015).
  3. Kostin K., Digital Marketing Strategy Utilization as an Effective Means for Tourism Business Development, "Bulletin of the Russian Academy of Natural Sciences" 2014, Vol. 18, No. 3.
  4. Kotler P., Kotler M., Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities, John Wiley & Sons Inc., 2014.
  5. Strauss J., El-Ansary A., Frost R., E-marketing, 3rd ed., Prentice Hall, 2003.
  6. Kostin K., Internet Marketing as Modern Remedy for Successful Development of the Companies Representing . the Tourism Segment, "Proceedings of the Saint-Petersburg State University of Economics Journal" 204, No. 3(87).
  7. Sawhney M., Musing on Technology^. Marketing and Life, February 2015, (access: June 25th, 2015).
  8. IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers (PWC), April 2015, (access: May 5th, 2015).
  9. Digital marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars), January 2016, marketing-spending-growth-from-2011-to-2016/(access: November 26th, 2016).
  10. DAN, Worldwide Mobile And Digital Ad Spending Forecast By e-Marketer, March 2015, spending-forecast/ (access: November 14th, 2015).
  11. Davidson L., Digital to Account for Half of UK ad Spend for the First Time, "The Telegraph", February 2015, mediatechnologyandtelecoms/11418000/Digital-to-account-for-half-of-UK-ad- spend-for-the-fnst-time.html (access: November 14th, 2015).
  12. Number of Digital Shoppers in the United States from 2010 to 2018 (in millions), December 2015, (access: June 8th, 2016).
  13. Time Spent Per Day with Major Media in the United States from 2011 to 2017 (in minutes), December 2015, (access: June 10th, 2015).
  14. ComScore, ComScore Releases August 2015 U.S. Desktop Search Engine Rankings, September 2015, (access: November 14th, 2015).
  15. Hern A., DuckDuckGo: The Plucky Upstart Taking on Google with Secure Searches, "The Guardian", April 2014, (access: May 5th, 2015).
  16. The top 500 sites on the web, December 2015, (access: June 10th, 2015).
  17. Bowers J., Google to Start Penalizing Non-Mobile Sites, March 2015, http://www. (access: December 12th, 2016).
  18. Tuttle B., The Creepy New way Macy's Tempts You to Make Impulse Purchases. "Time" September 2014, (access: June 10th, 2015).
  19. Kostin K., Revenue Management as the Foundation for Successful Development of the Tourism Industry, "Journal of Russian Entrepreneurship" 2012, No. 11(209).
  20. Patel N., Ritika P., The Definitive Guide to Marketing Automation. Quick Sprout, September 2014, (access: June 8th, 2016).
  21. Millochau G., Google achète une start-up qui développe une intelligence artificielle, "Le Figaro", January 2014, 01/27/32001 -20140127ARTF1G00510-google-achete-une-start-up-qui-developpe-une-intelligence-artificielle.php (access: May 5th, 2015).
  22. Allen R., The Digital Marketing Landscape 2015, August 2015, http://www. (access: December 12th, 2016).
  23. Chaffey D., Digital Marketing Trends 2015, February 2015, (access: November 14th, 2015).
  24. Oshkalo A., All you Need to Know about Russian E-commerce in 2014, August 2014. (access: June 8th, 2016).
  25. Online Marketing in Russia: Top 5 Trends for 2015, October 2015, http.//www.russian (access: June 8th, 2016).
  26. Davis B., What you Should Know about E-commerce in Russia, February 2014, (access: November 14th, 2015).
  27. Kostin K., Adams R., Samli C., Assessing Business Opportunities in BRICS Countries, "AIMS International Journal of Management (AIJM)", September 2015, Vol. 9, No. 3.
  28. Anderson H., Connected Russia: An Evolving Digital Marketing Landscape, February 2014, digital-marketing-landscape (access: December 12th, 2016).
  29. Muradyan M., Russian Web Users Buying More Online as Ruble Remains Weak, August 2015, (access: June 8th, 2016).
  30. Digital marketing in Russia 2015, June 2015, digitai-marketing-around-the-world/digital-marketing-in-russia-2015/ (access: November 14th, 2015).
  31. Digital Advertising, June 2015, (access: November 14th, 2015).
  32. Moorman C., The Riddle of Marketing in Russia, "Forbes", February 2014, (access: May 5th, 2015).
  33. Russian Search Tips, Online Marketing in Russia: Top 5 Trends for 2015, October 2015, trends-2015/ (access: June 8th, 2016).
  34. Digital Advertising, December 2015, digital-advertising/europe# (access: May 5th, 2015).
  35. The Social Box. The Social Media & Digital Agency, July 2014, (access: June 10th, 2016).
  36. Internet Users in the European Union - 2015 Q3, November 2015, (access: May 5th, 2015).
  37. Digital Roadblock: Marketers struggle to reinvent themselves, European Edition, May 2014, pdfs/adobe-digital-roadblock-survey-emea.pdf (access: November 14th, 2015).
  38. Les sites non responsive web design pénalisés par google à partir du 21 avril 2015, April 2015, (access: September 6th, 2016).
  39. Internet Users in the World Distribution by World Region - 2015 Q3, November 2015, (access: May 5th, 2015).
  40. Digital Strategy Consulting, Digital Intelligence, December 2013, (access: May 5th, 2015).
  41. Digital Testing in Europe: Strategies, Challenges & Measuring Success, October 2015, (access: May 5th, 2015).
  42. Magee K., Rolls-Royce Starts-Up Social Media Search, July 2014, (access: May 5th, 2015).
  43. Auchan Drive, December 2015, (access: December 12th, 2016).
  44. Carrefour Drive, November 2015, (access: December 12th, 2016).
  45. Why we Need a Digital Single Market, May 2015, digital-single-market/docs/dsm-factsheet_en.pdf (access: June 10th, 2015).
  46. Kemp S., Digital, Social and Mobile Worldwide in 2015, January 2015. (access: May 5th, 2015).
Cytowane przez
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu