BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Silwanowicz Tomasz (University of Ekonomice in Katowice)
Tytuł
Ride-sharing customer behaviour on example of BlaBlaCar
Źródło
Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach. Challenges for marketing in 21st century, 2017, s. 200-213, bibliogr.13 poz.
Słowa kluczowe
Transport pasażerski, Koszty
Passenger transport, Costs
Abstrakt
Sharing economy is a global trend, that covers many aspects of everyday life. Its fundament is based upon the idea of sharing common resources, such as goods or services in many different areas, such as tourism, transport or finance. In case of transport, this aspect of such type of economy is calłed ride-sharing. Due to the development of technology, virtualisation of everyday life and emergence of companies that offer that ldnd of service, common rides can be taken on completely new level. The emergence and rising popularity of ridesharing platforms is also linlced with new customer behaviour trends. In the era of capitalism and hyperconsumerism people start to appreciate the value of using or gaining access to goods or services temporary rather than owning it. Main aim of this article would be to present this phenomenon and concept of BlaBlaCar, and finally to evaluate customer behaviour on example of BlaBlaCar in Poland, Firstly, defmition of ride-sharing and idea of the biggest ride-sharing platform in Europę would be presented. Then, new trends on consumer behaviour would be expłained. Finally, research of Polish customer behaviour on BlaBlaCar platform would be provided and evaluated. 1. Ride-sharing phenomenon and BlaBlaCar concept Ride-sharing is defined by BlaBlaCar as a group of people that is travelling together and shares the costs of a common journey. Furthermore, according to TDM Encyclopedia (2014), ridesharing refers to such phenomena as carpooling and vanpooling, in which a driver gets additional passengers in his car while making a trip, with minimum distance added. As stated by Association for Commuter Transportation (ATC, 2014), traditional ridesharing means people riding from a common place (e.g., residence or park-and-ride lot), to a common destination (e.g., company or business park). (fragment of text)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Bibliografia
Pokaż
  1. Association for Commuter Transportation [ACT] (2014), Defining "Ridesharing": A Guide for Reporters, Legislators, and Regulators. The Association for Commuter Transportation (ACT) Calls for Correct Use of the Terms "Ridesharing" and "Carpooling", Alexandria, VA.
  2. Cohen B., Kietzmann J. (2014), Ricie on! Mobility Business Models for the Sharing Economy, Sage, Thousand Oaks, CA.
  3. Farajallah M., Hammond R., Penard T. (2016), What Drives Pricing Behavior in Peer- -to-Peer Markets? Evidence from the Car sharing Platform BlaBlaCar, http://www4.ncsu.edu/~rghammon/FHP_Blablacar_Drives_Prices.pdf (accessed: 5.10.2016).
  4. Kacprzak-Choińska A. (2007), Konsument ponowoczesny. Nowe trendy w zachowaniach nabywczych i ich konsekwencje dla marketingu, Wydział Zarządzania Uniwersytetu Warszawskiego, Warszawa.
  5. Keller K.L., Kotler P. (2009), Marketing Management, Pearson Education, London 2009.
  6. Kędzior Z. (2005), Badania rynku: metody zastosowania, PWE, Warszawa.
  7. Kieżel E., red. (1999), Rynkowe zachowania konsumentów, Wydawnictwo Akademii Ekonomicznej, Katowice.
  8. Kucharska B. (2015), Wirtualizacja zachowań nabywczych jako przejaw innowacyjności konsumentów w handlu detalicznym, PWE, Warszawa.
  9. Longhi C., Mariani M.M., Rocchia S. (2016), Sharing and Tourism: The Rise ofNew Markets in Transport, Documents de travail GREDEG, GREDEG Working Papers Series, No. 2016-01, http://www.gredeg.cnrs.fr/working-papers/GREDEG-WP- 2016-01.pdf (accessed: 7.10.2016).
  10. Smyczek S. (2012), Consumer Behavior on International Market, Wydawnictwo Placet, Warszawa.
  11. TDM Encyclopedia (2014), http://www.vtpi.org/tdm/tdm34.htm (accessed:7.10.2016).
  12. (www 1) https://www.ankietka.pl/ankieta/229893/blablacar-ankieta.html (accessed: 7.10.2016).
  13. (www2) http://www.blablacar.pl (accessed: 7.10.2016).
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Język
eng
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