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Ramandeep Saini (Chandigarh Group of Colleges, Landran, Punjab, India)
21st century marketing skills - a buzzword in marketing education
Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach. Challenges for marketing in 21st century, 2017, s. 217-221, bibliogr. 8 poz.
Słowa kluczowe
Marketing, Absolwenci szkół wyższych
Marketing, Higher education graduates
The speed of change has been continuously accelerating in the past and pre- sent scenario is witnessing entire industries and occupations becoming obsolete. To survive and thrive in this rapidly changing economic environment, profes- sionals across the world need to be focused on enhancement of their skills and talents through self-directed leaming and guided leaming. A May 2015 survey from human resources consulting firm Manpower Group revealed that 32% of US employers reported difficulties in filling job vacancies due to talent short- ages. The results also showed that 38% of employers globally struggled to find ąualified candidates due to talent shortages. Not only this, talent shortages are preventing many businesses from achieving customers' goals as well. In fact, the Manpower survey indicated that 43% of US employers said that talent shortages were having a negative impact on their ability to meet client needs. CareerBuilder and its job-market research arm Economic Modeling Spe- cialists International (EMSI) in 2015 listed out the top 10 fields with the most job openings and the opening of marketing manager was on top with median pay per hour of $ 57.42, This shows the growing need of marketing skills and pro- fessionals possessing these skills. Further, four hardest marketing jobs to be filled in 2016 are considered as that of data scientist, marketing manager, sales representative and content marketing specialist. A recent Career Cast report showed that around 6,000 companies are expected to do recruitment for an esti- mated 4.4 million IT jobs related to data analysis in 2016. The data scientist has been called "the sexiest job of the 21st century".(fragment of text)
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Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Szkoły Głównej Handlowej w Warszawie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
  1. Association to Advance Collegiate Schools of Business [AACSB] (2006), Business and Business Schools: A Partnership for the Futurę, Report of the AACSB International Al- liance for Management Education Task Force, Tampa, FL - Singapore - Amsterdam.
  2. Hansen R.S., Hansen K. (2009), Quintessential Careers: What Do Employers Really Want? Top Skills and Values Employers Seek from Job Seekers, http://www. (accessed: 12.09.2016).
  3. Harraway J.A., Baker R J. (2005), Statistics in the Work Place: A Survey of Use by Re- cent Graduates with Higher Degrees, "Statistics Education Research Journal", Vol. 4
  4. Helyar J. (2005), Hired and Fired, /fortune/fortune_are_live/2005/05/16/8260148/index.htm (accessed: 12.09.2016).
  5. Martin P.H.E., Chapman D. (2006), An Exploration of Factors that Contribute to the Reluctance of SME Oumer/Managers to Employ First Destination Marketing Graduates, "Marketing Intelligence and Planning", Vol. 24, No. 2
  6. Taylor K.A. (2003), Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers, "Journal of Marketing Education", Vol. 25
  7. Voogt J., Pareja Roblin N. (2012), A Comparative Analysis of International Frameworks for 21st Century Competences: Implications for National Curriculum Policies, "Journal of Curriculum Studies", Vol. 44, No. 3
  8. Wellman N. (2008), Are Marketing Degrees Fit for Purpose? Proceedings of the Acad- emy of Marketing Annual Conference, Aberdeen, 7-10 July
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