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Autor
Babula Elżbieta (University of Gdańsk, Sopot, Poland), Mrzygłód Urszula (University of Gdańsk, Sopot, Poland), Poszewiecki Andrzej (University of Gdańsk, Sopot, Poland)
Tytuł
Consumers' Need of Privacy Protection - Experimental Results
Źródło
Economics & Sociology, 2017, vol. 10, nr 2, s. 74-86, tab., bibliogr. 21 poz.
Słowa kluczowe
Ochrona danych osobowych, Informacja personalna, Ochrona danych
Personal data protection, Personal information, Data protection
Uwagi
Klasyfikacja JEL: I10, I18
summ., This study was funded by the National Science Centre (Poland), by the funds assigned on the base of decision number DEC-2012/07/D/HS4/02014
Abstrakt
Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals' awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision-making method had the significant impact in our study on willingness to disclose private data. (original abstract)
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Bibliografia
Pokaż
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  2. Anderhub, V., Muller, R., & Schmidt, C. (2001). Design and evaluation of an economic experiment via the Internet. Journal of Economic Behavior & Organization, 46(2), 227247.
  3. Arcand, M., Nantel, J., Arles-Dufour, M., & Vincent, A. (2007). The impact of reading a web site's privacy statement on perceived control over privacy and perceived trust. Online Information Review, 31(5), 661-681.
  4. Baek, Y. M. (2014). Solving the privacy paradox: A counter-argument experimental approach. Computers in Human Behavior, 38, 33-42.
  5. Beldad, A., de Jong, M., & Steehouder, M. (2011). A comprehensive theoretical framework for personal information-related behaviors on the internet. The Information Society, 27(4), 220-232.
  6. Chen, H. T., & Chen, W. (2015). Couldn't or wouldn't? The influence of privacy concerns and self-efficacy in privacy management on privacy protection. Cyberpsychology, Behavior, and Social Networking, 18(1), 13-19.
  7. Equifax-Harris Consumer Privacy Survey1994-1996. http://www.frogfire.com/frogfire_archive/equifax/consumers/privacy_survey/privacy_s urvey_1995.html (referred on 01/06/2016).
  8. Jai, T. M. C., & King, N. J. (2016). Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers? Journal of Retailing and Consumer Services, 28, 296-303.
  9. Kahneman, D. (2011). Thinking, fast and slow. New York: Farrar, Strauss and Giroux.
  10. Kokolakis, S. (2015). Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon. Computers & Security, in press, available online doi:10.1016/j.cose.2015.07.002.
  11. Kshetri, N. (2014). Big data' s impact on privacy, security and consumer welfare. Telecommunications Policy, 38(11), 1134-1145.
  12. Książek, M. (2010). Modele zmiennych wielomianowych uporządkowanych (Models of multinomial ordered response), [in:] M. Gruszczyński (ed.): Mikroekonometria, Oficyna Wolters Kluwer Polska, Warszawa, 103-152.
  13. Kumaraguru, P., & Cranor, L. F. (2005). Privacy indexes: a survey of Westin's studies. CMU-ISRI-5-138. http://www.cs.cmu.edu/~ponguru/CMU-ISRI-05-138.pdf (referred on 01/06/2016).
  14. Maruszewski, T. (2001). Psychologia poznania (Psychology of cognition). G. W. Psychologiczne (Ed.). Gdańskie Wydawnictwo Psychologiczne.
  15. PwC (2012), http://www.pwc.com/consumerintelligenceseries (referred on 01/06/2016).
  16. Schudy, S., & Utikal, V. (2015). "You must not know about me": On the willingness to share personal data. Research Paper Series, No. 9, Thurgau Institute of Economics and Department of Economics at the University of Konstanz.
  17. Smith, H. J., Dinev, T., & Xu, H. (2011). Information privacy research: an interdisciplinary review. MIS quarterly, 35(4), 989-1016.
  18. Soliwoda, M. (2014). Podejście behawioralne i eksperyment ekonomiczny w finansach rolnictwa (Behavioral approach and economic experiment in agriculture finance). Zagadnienia Ekonomiki Rolnej, (1 (338)), 57-77.
  19. Steinfeld, N. (2016). "I agree to the terms and conditions":(How) do users read privacy policies online? An eye-tracking experiment. Computers in human behavior, 55, 9921000.
  20. Westin, A. F. (1967). Privacy and freedom. London: Bodley Head.
  21. Wooldridge, J. M. (2010). Econometric analysis of cross section and panel data. MIT press.
Cytowane przez
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ISSN
2071-789X
Język
eng
URI / DOI
http://dx.doi.org/10.14254/2071-789X.2017/10-2/6
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