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Babula Elżbieta (University of Gdańsk, Sopot, Poland), Mrzygłód Urszula (University of Gdańsk, Sopot, Poland), Poszewiecki Andrzej (University of Gdańsk, Sopot, Poland)
Consumers' Need of Privacy Protection - Experimental Results
Economics & Sociology, 2017, vol. 10, nr 2, s. 74-86, tab., bibliogr. 21 poz.
Słowa kluczowe
Ochrona danych osobowych, Informacja personalna, Ochrona danych
Personal data protection, Personal information, Data protection
Klasyfikacja JEL: I10, I18
summ., This study was funded by the National Science Centre (Poland), by the funds assigned on the base of decision number DEC-2012/07/D/HS4/02014
Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals' awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision-making method had the significant impact in our study on willingness to disclose private data. (original abstract)
Pełny tekst
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