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Kwieciński Dariusz (Kozminski University, Poland)
Measures of Competitive Intensity - Analysis Based on Literature Review
Journal of Management and Business Administration. Central Europe, 2017, vol. 25, nr 1, s. 53-77, rys., tab., bibliogr. 72 poz.
Słowa kluczowe
Zarządzanie strategiczne, Konkurencyjność, Analiza konkurencyjności, Przegląd literatury
Strategic management, Competitiveness, Competitive Intelligence (CI), Literature review
Klasyfikacja JEL: I23, J24, A20
Purpose: To systematize the existing approaches and tools used for measuring competitive intensity.

Methodology: Systematic literature review along with critical literature review.

Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research based on experts' opinions and involves the use of questionnaires (primary sources), while the second is based on structural variables used with a variety of indexes (secondary sources). In addition, variables applied for the purpose of measuring the intensity of competition are divided into structural and behavioural.

Practical implications: The issue of measuring competition intensity occupies a prominent place in the discussion on the effectiveness of inter-organizational relationships. The fndings outlined in this paper may help managers to develop/adopt the right approach supporting their strategic decisions.

Originality: The paper provides a complex review of the existing methods and measures of competitive intensity. It systematizes recent knowledge about competitive intensity measurements. (original abstract)
Pełny tekst
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