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Trojanowski Mariusz (University of Warsaw, Poland), Kułak Jacek (The Walt Disney Company, USA)
The Impact of Moderators and Trust on Consumer's Intention to Use a Mobile Phone for Purchases
Journal of Management and Business Administration. Central Europe, 2017, vol. 25, nr 2, s. 91-116, rys., tab., bibliogr. 75 poz.
Słowa kluczowe
Zachowania konsumenta, Technologie mobilne, Handel mobilny, Zaufanie
Consumer behaviour, Mobile technologies, m-commerce, Trust
Klasyfikacja JEL: D11, D12, O14
Purpose: This paper examines the consumers' acceptance and usage of technology, which is an important and widely discussed topic. The aim is to explore the impact of moderators (gender, age, experience in using mobile Internet technologies) and trust towards one's intention to use a mobile phone for purchases (to acquire goods).

Methodology: Empirical research was conducted among Warsaw students with the use of the UTAUT2 model (Unifed Theory of Acceptance and Use of Technology), extended so as to encompass the concept of trust. Data was analysed using partial least squares path modelling (PLS-SEM) and the SmartPLS 3 programme. The multi-group analysis was employed (PLS-MGA) to measure the impact of moderating variables.

Findings: Research results indicate that trust has no signifcant impact on one's intention to use a mobile phone for purchases. Gender is an important moderator of the relationship between the independent variable of price value and the independent variable of habit with the dependent variable of the intention to use a mobile phone for purchases. Age is an important moderator in the relationship between the independent variable of hedonic motivation and the independent variable of habit with the dependent variable of the intention to use a mobile phone for purchases. Experience is not an important moderator of any relationship specifed in the hypotheses. (original abstract)
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