BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Chen Yuh-Wen (Da-Yeh University, Taiwan), Hsieh Jung-Cheng (Da-Yeh University, Taiwan), Wang Jean-Shyan (Da-Yeh University, Taiwan), Hsieh Steve (Da-Yeh University, Taiwan)
Tytuł
E-business Collaboration Club: A case of public relations and information technology
Źródło
Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach. Public relations w perspektywie naukowej, 2016, s. 183-192, fot., rys.
Słowa kluczowe
Public relations, Technologia informacyjna, Biznes elektroniczny, Platformy internetowe, Rynek instytucjonalny
Public relations, Information Technology (IT), e-business, Internet platforms, Business to Business (B2B)
Abstrakt
We attempt to establish the EBCC platform here in order to help Taiwan and Poland's SMEs to share knowledge and to exchange information: the international cooperation project of two-year grant is supported by MOST (102- 2911-I-212-501-) and PAS: the first year of 2013 was focused on enterprise cooperation platform establishment. The second year of 2014 is devoted to inviting all the partners to join in; thus, we will be able to analyze and appraise knowledge sharing with delivery of achievements. In order to enable the SMEs discussing the innovation concept fully, to extend and to enter the market rapidly, the product innovation should not be along with the nature with the unplanned/random process. On the contrary, it should be a sophisticated process from design to the market: unifying the professionals from various domains with skills, fast conformity of various resources and carry on. This is the reason why the above novel conception, integrated by industrial engineering professionals, is appropriate. If we can launch the ideas from design to market rapidly in the near future, then the competitiveness of the SMEs will be greatly promoted. We expect to help the SMEs to be away from the destiny of low end jobs by innovative design. The design process includes the function, the outlook, the color, the material utilization, and fast prototyping of product. The social group/community of knowledge management is established and designed by the user viewpoint which is greatly beneficial to the SMEs entering the international market for partnership. In addition, establishing the service platform of internal discussion and exterior demonstration/promotion for the products of SMEs, which delivers the good image of PR for them, and facilitates the exchange and interaction of customers, is very important. This is the reason why we call the EBCC platform as the enterprise/B2B the Facebook. Each registered enterprise may express/show themselves with advantageous services/products by vivid pics or videos and seek for the online responses internationally. This EBCC is rather than the non-vividly, noninteractive demonstration within traditional websites of e-commerce. (fragment of text)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Katowicach
Bibliografia
Pokaż
  1. Botan C.H., Hazleton V. (2006): Public Relations Theory II. Routledge, New York.
  2. Curtis L. et al. (2010): Adoption of Social Media for Public Relations by Nonprofit Organizations. "Public Relations Review", vol. 36, no. 1.
  3. Daramola I. (2003): Introduction to Mass Communication. Rothan Press Lagos.
  4. Drucker P.F. (2001): Management Challenges for the 21st Century. Harpercollins, New York.
  5. Grunig J.E., Hunt T. (1984): Managing Public Relations. Harcourt Brace Jovanovich College Publishers, San Diego.
  6. Johnson M.A. (1997): Public Relations and Technology: Practitioner Perspectives. "Journal of Public Relations Research", vol. 9, no. 3.
  7. Lance V., Porter L.V., Sallot L.M. (2003): The Internet and Public Relations: Investigating Practitioners' Roles and World Wide Web Use. "Journalism & Mass Communication Quarterly", vol. 80, no. 3.
  8. Seitel F.P. (2007): The Practice of Public Relations. Pearson Prentice Hall, Upper Saddle River, NJ.
  9. Theaker A. (2004): The Public Relations Handbook. Psychology Press, London-New York.
Cytowane przez
Pokaż
Język
eng
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