BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

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Autor
Ziemba Ewa (Uniwersytet Ekonomiczny w Katowicach), Eisenbardt Monika (Uniwersytet Ekonomiczny w Katowicach)
Tytuł
Zachęty skłaniające konsumentów do dzielenia się wiedzą z organizacjami biznesowymi i publicznymi
Incentives Encouraging Consumers to Share Knowledge with Business and Public Organizations
Źródło
Przegląd Organizacji, 2017, nr 8, s. 16-22, tab., rys., bibliogr. 32 poz.
Słowa kluczowe
Wiedza, Dzielenie się wiedzą, Konsument, Relacje przedsiębiorstwo-konsument, Przedsiębiorstwo, Organizacje publiczne, Badania konsumenckie, Badania ankietowe, Wyniki badań
Knowledge, Knowledge sharing, Consumer, Enterprise-customer relationship, Enterprises, Public organisations, Consumer research, Questionnaire survey, Research results
Uwagi
summ.
Abstrakt
Niniejszy artykuł składa się z czterech części. W części pierwszej opisano metodologię badań. W części drugiej dokonano przeglądu literatury przedmiotu, który stanowił podstawę do postawienia pytań badawczych. Część trzecia prezentuje wyniki badań dotyczące z jednej strony zachęt oczekiwanych przez konsumentów, a z drugiej strony zachęt, które proponują konsumentom przedsiębiorstwa i organizacje publiczne, aby pozyskać ich wiedzę. Część czwarta stanowi podsumowanie oraz wnioski płynące z badań. (fragment tekstu)

Consumer knowledge is increasingly becoming an integral and important element of business strategy. A major challenge for enterprises involves motivating and encouraging consumers to share their knowledge. This problem is adressed by incentives linked to knowledge sharing activities of consumers. The purpose of this paper is, on the one hand, to investigate which incentives can encourage consumers to knowledge sharing as well as, on the other hand, to investigate which incentives enterprises and public organizations offer to consumers. The outcomes of two stages of the research have been combined in the paper. The results indicate that consumers expect a wider range of incentives than enterprises and public organizations can offer to them. Nonetheless, public organizations are closer to satisfying the expectations of consumers as to the offered incentives. The results also indicate that consumers expect material rewards (e.g. free gifts, souvenirs), monetary compensation as well as free samples of products whilst enterprises and public organizations offer them especially personal benefits, such as enhancing their expertise, status or recognition, being a part of the community, pride of excellence, as well as a possibility to learn more. (original abstract)
Dostępne w
Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
Bibliografia
Pokaż
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  14. Lam A., Lambermont-Ford J.P. (2010), Knowledge Sharing in Organisational Contexts: A Motivation-based Perspective, "Journal of Knowledge Management", Vol. 14, No. 1, pp. 51-66.
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  16. Liebowitz J. (2003), A Knowledge Management Strategy for Jason Organization: A Case Study, "Journal of Computer Information Systems", Vol. 44, No. 2, pp. 1-5.
  17. Nonaka I., Takeuchi H. (2000), Kreowanie wiedzy w organizacji, Wydawnictwo Poltext, Warszawa.
  18. Omotayo F.P. (2015), Knowledge Management as an Important Tool in Organisational Management: A Review of Literature, "Library Philosophy and Practice" (e-journal), Paper 1238, http://digitalcommons.unl.edu/libphilprac/1238/.
  19. Rayna Т., Striukova L. (2016), Involving Consumers: The Role of Digital Technologies in Promoting 'Presumption' and User Innovation, "Journal of the Knowledge Economy", Open Access, pp. 1-20, doi:10.1007/sl3132-016-0390-8.
  20. Song E.-J., Kang M.-S. (2016), A Study on the Platform of Knowledge Integration for Customer Feedback in B2C Service Industry, "International Journal of Information and Communication Technology", Vol. 8, No. 1, pp. 26-36, http://dx.doi. org/10.1504/ ijict.2016.073637.
  21. Sulleyman A.(2017), FacebookRewardsLoyaltySchemeGives Users Discount, "Independent", http://www.independent. co.uk/life-style/gadgets-and-tech/news/facebook- rewards -loyal ty-scheme -qr-с о de -user-discount s- shopping-a7713396.html.
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  23. Tseng S.-M. (2016), The Effect of Knowledge Management Capability and Customer Knowledge Gaps on Corporate Performance, "Journal of Enterprise Information Management", Vol. 29 No. 1, pp. 51-71, http://dx.doi.org/10.1108/JEIM-03- 2015-0021.
  24. Van den Hooff В., Schouten A.P., Simonovski S. (2012), What One Feels and What One Knows: The Influence of Emotions on Attitudes and Intentions towards Knowledge Sharing "Journal of Knowledge Management", Vol. l, No. 16, pp. 148-158.
  25. Xie С., Bagozzi R.P., Troye S.V. (2008), Trying to presume: Toward a Theory of Consumers as Co-creators of Value, "Journal of the Academy of Marketing Science", Vol. 36, pp. 109-122.
  26. Yuan D., Lin Z., Zhuo R. (2016), What Drives Consumer Knowledge Sharing in Online Travel Communities? "Computer in Human Behavior", Vol. 63, No. C, pp. 68-74.
  27. Ziemba E., Eisenbardt M. (2016a), Incentives Encouraging Prosumers to Knowledge Sharing - Framework Based on Polish Study, "Online Journal of Applied Knowledge Management", Vol. 4, No. 2, pp. 146-166.
  28. Ziemba E., Eisenbardt M. (2016b), Analiza wykorzystania kanałów komunikacji online w dzieleniu się wiedzą prosumentów, "Przegląd Organizacji", Nr 11, s. 42-50.
  29. Ziemba E., Mullins R. (2016), Identifying More about Customers: The Phenomenon of the Switch to the Knowledge Exchange, "Online Journal of Applied Knowledge Management", Vol. 4, No. 1, pp. 165-179.
  30. Ziemba E., Eisenbardt M. (2015), Prosumers' Participation in Business Processes, "Online Journal of Applied Knowledge Management", Vol. 3, No. 1, pp. 114-127.
  31. Ziemba E., Eisenbardt M. (2014), Prosumers' Eagerness for Knowledge Sharing with Enterprises - A Polish Study, "Online Journal of Applied Knowledge Management", Vol. 2, No. 1, pp. 40-58.
  32. Ziemba E. (2013), Conceptual Model of Information Technology Support for Presumption, [in:] V. Ribiere, L. Worasinchai (eds.), Proceedings of the International Conference on Management, Leadership and Governance, Bangkok University, Bangkok, pp. 355-363.
Cytowane przez
Pokaż
ISSN
0137-7221
Język
pol
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