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Autor
Brice William David (California State University Dominguez Hills, USA), Chu Edward (California State University Dominguez Hills, USA), Brice Anastasiya (Santa Barbara City College, Santa Barbara, CA, USA)
Tytuł
Culture-Based Rejection of Taboo-Infringing Imports
Źródło
International Journal of Management and Economics, 2017, vol. 53, nr 3, s. 67-81, tab., aneks, bibliogr. 27 poz.
Zeszyty Naukowe / Szkoła Główna Handlowa. Kolegium Gospodarki Światowej
Słowa kluczowe
Marketing międzynarodowy, Import, Kultura, Płeć, Badania empiryczne
International marketing, Import, Culture, Gender, Empirical researches
Uwagi
Klasyfikacja JEL: F18, F19, M30, M31, M39, Y9, Z10, Z13, Z19
summ.
Kraj/Region
Stany Zjednoczone Ameryki
United States of America (USA)
Abstrakt
This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and universities, i.e. Little Rock at the University of Arkansas, and Dominguez Hills at California State University. The study focused on a baby doll marketed to piggy-back on the new movement towards breastfeeding babies. Although accepted in its original European market, the United States media reports strong moral objections to this product among U. S. citizens. The toy was overwhelmingly rejected in some, but not all, population sub-groups. This study attempts to discern the cultural basis for product rejection by comparing responses between regions, college majors, genders and gender/major combinations. Differences in acceptance between groups are correlated with specific cultural constructs.(original abstract)
Dostępne w
Biblioteka SGH im. Profesora Andrzeja Grodka
Pełny tekst
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Bibliografia
Pokaż
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  3. Brice, W. D., Chu, E., Jones, W. (2016), Culture-laden imports: international market entry and cultural taboos, International Journal of Management and Economics, No. 50, pp. 49-62.
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  5. CBS News (2012), Breast-feeding baby doll raises eyebrows, support, CBS News, November 9, available at: http://www.cbsnews.com/news/breast-feeding-baby-doll-raises-eyebrows-support/ (9.10.2015).
  6. Cheng, J. (2009), P&G tackles Asian taboo, Wall Street Journal, Oct 21, available at: http://search.proquest.com/docview/399133785 (9.10.2015).
  7. Chicago Tribune (2011), Let's play breast-feeding, Chicago Tribune, August 1, available at: http://articles.chicagotribune.com/2011-08-01/opinion/ct-edit-breastfeed-20110801_1_breast-feeding-lactation-bebe-gloton (9.10.2015).
  8. Cline, T. W., Kellaris, J. J. (2007), The influence of humor strength and humor message relatedness on ad memorability, Journal of Advertising, No. 36 (Spring), pp. 55-67.
  9. Craig, C. S., Douglas, S. P., Bennett, A. (2009), Contextual and cultural factors underlying Americanization, International Marketing Review, No. 26 (1), pp. 90-109.
  10. Denison, D., Lief, C., Ward, J. (2004), Culture in family-owned enterprises: recognizing and leveraging unique strengths, Family Business Review, No. 17 (1), pp. 61-70.
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  12. Hofstede, G. (1980), Culture's consequences: international differences in work related values, Sage, Beverly Hills.
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  15. Johanson, J., Vahlne, J. E. (1977), The internationalization process of the firm: a model of knowledge development and increasing foreign market commitments, Journal of International Business Studies, No. 8 (1), pp. 23-32.
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  18. McCracken, G. (1986), Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods, Journal of Consumer Research, Vol. 17, No. 1, pp. 398-411.
  19. Parry, S., Jones, R., Stern, P., Robinson, M. (2013), Shockvertising: an exploratory investigation into attitudinal variations and emotional reactions to shock advertising, Journal of Consumer Behaviour, No. 12, pp. 112-121.
  20. Peaceful Parenting (2009), Bye-bye baby: Bebé Glotón sold out worldwide, Peaceful Parenting, December 17, available at: http://www.drmomma.org/2009/12/bye-bye-baby-bebe-gloton-sold-out.html (9.10.2015).
  21. Pope, N. K., Voges, K. E., Brown, M. R. (2004), The effect of provocation in the form of mild erotica on attitude to the ad and corporate image, Journal of Advertising, No. 33 (6), pp. 69-82.
  22. Sabri, O. (2012a), Preliminary investigation of the communication effects of "taboo" themes in advertising, European Journal of Marketing, No. 46 (1), pp. 215-236.
  23. Sabri, O. (2012b), Taboo advertising: can humor help to attract attention and enhance recall? Journal of Marketing Theory and Practice, No. 20 (4), pp. 407-422.
  24. Sweeney, T. (1993), Becoming import status conscious, The Journal of European Business, No. 4 (3), pp. 8-10.
  25. Tews, I. C., Halliburton, C. (2014) Cross-cultural differences in response to product placements: a comparative study of the UK, Germany and Mexico, International Marketing Trends 2014 Conference Proceedings, available at: http://www.marketing-trends-congress.com/archives/2014/pages/PDF/326.pdf (9.10.2015).
  26. Thelen, S., Ford, J. B., Honeycutt, E. D. (2003), Antecedents and consequences of consumer ethnocentrism across Russia's three sub-cultures, American Marketing Association Conference Proceedings, No. 14, pp. 82-83.
  27. Waller, D. (1999), Attitudes towards offensive advertising: an Australian study, Journal of Consumer Marketing, No. 16 (3), pp. 288-294.
Cytowane przez
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ISSN
2299-9701
Język
eng
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