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Autor
Ozkan Tektas Oznur (Hacettepe University, Turkey), Eryigit Canan (Hacettepe University, Turkey), Tayfur Ekmekci Ozge (Hacettepe University, Turkey)
Tytuł
Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison
Źródło
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2017, nr 2(6), s. 4-24, rys., tab., bibliogr. 68 poz.
Słowa kluczowe
Zarządzanie zadowoleniem klientów, Satysfakcja klienta, Zachowania klientów
Customer satisfaction management, Customer satisfaction, Customer behaviour
Uwagi
Klasyfikacja JEL: M3, M31
summ.
Abstrakt
The purpose of this study is to test whether the in uence of satisfaction and reputation on repurchase intention varies among analytic and holistic thinkers. We employed an individual level approach to measure cross-cultural differences regarding thinking style and other variables. We made a cross-cultural comparison via analyzing the effects of satisfaction and rm reputation on repurchase intention, using data from the USA and Turkey that re ect analytic and holistic thinking cultures, respectively. Also, we conducted intra-cultural analyses in which the USA data and Turkish data were analyzed separately. Findings from these analyses revealed that holistic and analytic thinking styles create differences at the individual level (intra-cultural) but not at the cultural level (cross-cultural). In the Turkish sample, the impact of reputation on repurchase intention is found to be stronger than that of satisfaction for holistic thinkers. (original abstract)
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Bibliografia
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Cytowane przez
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ISSN
2449-6634
Język
eng
URI / DOI
http://dx.doi.org/10.7172/2449-6634.jmcbem.2017.2.1
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