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Yakin Volkan (Abant İzzet Baysal University, Bolu, Turkey), İdil Kacar Ayşe (Celal Bayar University, Manisa, Turkey), Ay Canan (Celal Bayar University, Manisa, Turkey)
Sharing Economy : Why the Turkish consumers use Airbnb?
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2017, nr 2(6), s. 25-36, rys., tab., bibliogr. 32 poz.
Słowa kluczowe
Ekonomia współdzielenia, Zachowania konsumenta, Rozwój zrównoważony
Sharing economy, Consumer behaviour, Sustainable development
Klasyfikacja JEL: M30, M31, O18, Z30
In recent years, the sharing economy has stimulated the development of entities that have contributed signi cantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Turkish consumers contributing to the sharing economy by using the self-determination theory. For this purpose, a questionnaire was conducted with 160 participants contributing to the sharing economy through the use of Airbnb, which is the most commonly used among sharing economies around the world. Examining the results of the research, it is noted that among the three motivational factors (economic bene t, enjoyment, sustainability) which have a positive effect on attitude, only the level of perceived enjoyment has the highest effect on the attitude and also an effect on the behavior intention. (original abstract)
Pełny tekst
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