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Autor
Maráková Vanda (Wyższa Szkoła Bankowa w Poznaniu Wydział Zamiejscowy w Chorzowie), Musa Hassam (Wyższa Szkoła Bankowa w Poznaniu Wydział Zamiejscowy w Szczecine)
Tytuł
Networks in Tourism - the Case of Regional Networks at a Mountain Destination
Sieci w turystyce - studium przypadku sieci regionalnych w destynacji górskej
Źródło
Zeszyty Naukowe Wydziału Zamiejscowego w Chorzowie Wyższej Szkoły Bankowej w Poznaniu, 2017, nr 19, s. 147-162, rys., tab., bibliogr. 54 poz.
The Research Journal of the Chorzow Faculty of the Poznan School of Banking : Strategies of Networked Organizations
Tytuł własny numeru
Strategie przedsiębiorstw w sieci
Słowa kluczowe
Turystyka, Współpraca, Współpraca sieciowa
Tourism, Cooperation, Network cooperation
Uwagi
summ., streszcz.
Abstrakt
Silna konkurencja i globalizacja w branży turystycznej stanowi presję na tworzenie sieci pomiędzy podmiotami zainteresowanymi rozwojem destynacji turystycznych. Zainteresowane strony poszukują równowagi między konkurencją i współpracą w celu znalezienia optymalnej organizacyjnej struktury. W artykule przedstawiono metodologię badań, koncentrując się na identyfikacji głównych aktorów sieci w turystyce. Analiza sieci interesariuszy turystyki i jej wybranych cech ilościowych, wzbogacona o wywiady z zainteresowanymi stronami, stara się rozszerzyć badania w zakresie sieci w turystyce i daje cenne wskazówki dotyczące przeprowadzenia dalszych badań sieci regionalnych w branży turystycznej.(abstrakt oryginalny)

The ongoing globalization processes and the toughening competition in the tourism industry drive the trend for networking among stakeholders at tourist destinations. Destination stakeholders seek balance between competition and cooperation, and make continued efforts at finding an optimal organizational structure. In this context, the paper proposes a methodology for identifying the central actors in a tourism network that is based on an analysis of tourism stakeholder networks and their selected quantitative characteristics alongside in-depth interviews with destination stakeholders. The method is designed to widen the research perspective on tourism networks and provide valuable insights for further examination of destination structures.(original abstract)
Dostępne w
Biblioteka Szkoły Głównej Handlowej
Biblioteka Główna Uniwersytetu Ekonomicznego w Poznaniu
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Bibliografia
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ISSN
1642-9605
Język
eng
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