- Autor
- Piechota Natalia (Uniwersytet Ekonomiczny w Poznaniu)
- Tytuł
- Convention Bureaux' Roles in the Global Meetings Industry - a Methodological Framework
Role biur kongresowych w globalnym przemyśle spotkań - ramy metodologiczne - Źródło
- Kwartalnik Naukowy Uczelni Vistula, 2017, nr 4(54), s. 198-208, tab., rys., bibliogr. 22 poz.
Vistula Scientific Quarterly - Słowa kluczowe
- Turystyka biznesowa, Promocja turystyki, Organizacje turystyczne, Wyniki badań
Business tourism, Promotion of tourism, Tourism organisation, Research results - Uwagi
- Klasyfikacja JEL: L83
streszcz., summ.; The paper was written under the project The role of convention bureau in enhancing city competitiveness granted by the Polish National Science Centre (NCN) no. 2015/17/N/HS4/00386 - Abstrakt
- Celem pracy jest prezentacja metodologicznego aspektu badań dotyczących roli biur kongresowych w przemyśle spotkań. Przeprowadzony w sieci sondaż objął prawie 300 miast z rankingu ICCA. Menadżerów biur kongresowych zapytano o zadania każdego biura i działalność ich instytucji. Każde zadanie przypisano jednej z pięciu głównych ról biura kongresowego: agenta, koordynatora, przewodniczącego, przedstawiciela i sprzedawcy. Metodę badawczą oparto na analizie istotności-osiągnięć (IPA). (abstrakt oryginalny)
The aim of the paper is to present a methodological aspect of research on convention bureaux' roles in the meetings industry. The online survey was conducted among almost 300 cities listed in the ICCA's ranking. Convention bureau managers were asked about the tasks of every convention bureau and the performance of their own institution. Every task was incorporated into one of the main five roles of convention bureau: an agent, a coordinator, a leader, a representative, and a marketer. The research method was based on the IPA (Importance-Performance Analysis). (original abstract) - Dostępne w
- Biblioteka SGH im. Profesora Andrzeja Grodka
- Pełny tekst
- Pokaż
- Bibliografia
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- Cytowane przez
- ISSN
- 2084-4689
- Język
- eng