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Autor
Jugend Daniel (São Paulo State University - UNESP, Brazil), Figueiredo José (Engineering and Management Research Center, Instituto Superior Técnico; University of Lisbon, Portugal), Pinheiro Marco Antonio Paula (São Paulo State University - UNESP, Brazil)
Tytuł
Environmental Sustainability and Product Portfolio Management in Biodiversity Firms : a Comparative Analysis between Portugal and Brazil
Źródło
Contemporary Economics, 2017, vol. 11, nr 4, s. 431-441, tab., bibliogr. 46 poz.
Słowa kluczowe
Zarządzanie przedsiębiorstwem, Różnorodność biologiczna, Zarządzanie różnorodnością, Nowe produkty
Enterprise management, Biodiversity, Diversity management, New products
Uwagi
Klasyfikacja JEL: M1, M11
summ.
The authors would like to thank the FAPESP (Fundacao de Amparo a Pesquisa do Estado de Sao Paulo) for financially supporting this study (Project No. 15/09260-0).
Abstrakt
Although relevant research on environmental sustainability or product portfolio management is quite developed, few studies integrate the two areas. This research aims to shed light on the environmental sustainability practices adopted in product portfolio through a cross-country case study on leading biodiversity companies located in Portugal and Brazil. The results demonstrate that the pressure of government regulation and the tendency of markets to demand consumer products that do not harm biodiversity have changed the mindset of biodiversity companies, which have been trying to expand their environmentally sustainable product portfolio (ESPP). The results also indicate that tuning ESPP improves market performance and that the main barriers to integrate environmental sustainability into the product portfolio are technological. (original abstract)
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Bibliografia
Pokaż
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Cytowane przez
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ISSN
2300-8814
Język
eng
URI / DOI
http://dx.doi.org/10.5709/ce.1897-9254.254
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