- Autor
- Loučanová Erika (Technical Univerzity in Zvolen, Slovak Republic)
- Tytuł
- Retro-Innovation Versus Family Life Cycle as a Predictor Of Behaviour
- Źródło
- Intercathedra, 2013, nr 29(3), s. 48-52, rys., tab., bibliogr. 15 poz.
- Słowa kluczowe
- Innowacje marketingowe, Cykl życia, Pokolenia
Marketing innovations, Life cycles, Generation - Uwagi
- summ.
The author would like to thank the Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences. This paper was elaborated within the frame of Grant project 1/0387/13 A comprehensive model of wood chain comparative advantages. - Abstrakt
- This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation - new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.(original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
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- Cytowane przez
- ISSN
- 1640-3622
- Język
- eng
