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Loučanová Erika (Technical Univerzity in Zvolen, Slovak Republic)
Retro-Innovation Versus Family Life Cycle as a Predictor Of Behaviour
Intercathedra, 2013, nr 29(3), s. 48-52, rys., tab., bibliogr. 15 poz.
Słowa kluczowe
Innowacje marketingowe, Cykl życia, Pokolenia
Marketing innovations, Life cycles, Generation
The author would like to thank the Scientific Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences. This paper was elaborated within the frame of Grant project 1/0387/13 A comprehensive model of wood chain comparative advantages.
This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation - new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.(original abstract)
Pełny tekst
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  2. Frankelius, P. 2009. Questioning two myths in innovation literature. In Journal of High Technology Management Research. ELSEVIER, 2009. ISSN 1047-8310, vol. 20, No. 1, pp. 40-51.
  3. FREI B. 2008. Why retro innovation is the most lucrative kind (online). VB/News (15.09.2013) Dostupné na internete:
  4. Heyne, P., Boettke, P. J., Prychitko, D. L. 2010. The Economic Way of Thinking. Prentice Hall, 2010. 318p.
  5. Chen J. 2009 Family Corner: Life Cycle in our life. [on-line]. BALTYRA, 2009. [Citované: 01- 07-2013].
  6. Chunduri, CH. 2013. Marketing Nostalgia - Retro inovácie. (online). Noise. Branded (16.09.2013).
  7. INNOVATION [on-line]. 2013. [Citované: 24-06-2013]. Dostupné na internete:
  8. Kalamárová M. 2013. The principles of blue ocean strategy presented on the example of IKEA company. In Intercathedra. ISSN 1640-3622. No. 29/2 (2013), p. 23-27.
  9. King, T., Media, D. 2013 The Stages of Family Life Cycle Marketing. [on-line]. HEARST news papers, Hearst Communication, 2013. [Citované: 26-06-2013]. Dostupné na internete:
  10. Parobek, J., Paluš, H., Kaputa, V. 2009. Introduction to woodmaterial flow analysis in Slovakia. In Intercatherda 25 : Annual Bulletin of Plant - Economic department of the European Wood Technology University Studies. Poznań : Poznań University of Life Sciences. ISSN 1640-3622, 2009, p. 111-113.
  11. Retro-Innovation 2013. (online). Smartketing reflection (30.09. 2013) Dostupné na internete:
  12. Retro-Innovation: Is Nostalgia The Next Big Thing? 2013. (online). The Business Romantic (16.09.2013) Dostupné na internete: is-nostalgia-the-next-big-thing
  13. Schumpeter, J. A. 1943. Capitalism, Socialism, and Democracy. Routledge, 1943. ISBN 0-415- 10762-8.
  14. Šupín M. Megatrendy vo vývoji svetového hospodárstva a možnosti Slovenskej republiky zmäkčiť dôsledky hospodárskej krízy. In Marketing a obchod 2009 : vplyv hospodárkej krízy na marketing a obchod. Zvolen : Bratia Sabovci, 2009. ISBN 978-80-89241-33-0. S. 5-8.
  15. TEECE, D. J. 2010. Business Models, Business Strategy and Innovation. In Long Range Planning, 2010, vol. 43, p. 172-194.
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