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Autor
Olkowicz Magdalena (Warsaw University of Life Sciences - SGGW, Poland)
Tytuł
The Portfolio Management as Support the Development of New Products in the Furniture Industry - Part II
Źródło
Intercathedra, 2013, nr 29(3), s. 71-78, rys., tab., bibliogr. 10 poz.
Słowa kluczowe
Nowe produkty, Innowacyjność produktu, Cykl życia produktu, Przemysł meblarski, Rynek meblarski, Produkcja mebli
New products, Product innovation, Product life cycle, Furniture industry, Furniture market, Furniture production
Uwagi
summ.
Abstrakt
Portfolio management has received a stable and central position both in project management research, product development management research, and companies' management practices during the past decade. Moreover, it has become a central way for companies to manage their product development efficiently and effectively. Developing new products rapidly to enter new markets and capture market share may lead to designing a diverse range of products. The viewpoint presented in this article and its first part, may enable initial evaluation of product portfolios and their management over time conducted for the selected furniture factories. The research was carried on in the second half of 2011 in three large furniture (case goods) companies. The main results indicate that old products constitute on average about 30 - 55% of monthly sales. Also, there are two options for furniture manufactures: either to direct toward implementation of new furniture collections assuming their life cycles to be as long as possible, or launching new products more frequently but with the awareness of their shorter life cycles.(original abstract)
Pełny tekst
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Bibliografia
Pokaż
  1. Cooper R., Edgett S., Kleinschmidt E.: Portfolio management in new product development: Lessons from the leaders - I. Research Technology Management, Sep/Oct 1997a; 40(5); ProQuest, pp. 16 - 28.
  2. Cooper R., Edgett S., Kleinschmidt E.: Portfolio management in new product development: Lessons from the leaders - II. Research Technology Management, Nov/Dec 1997b; 40(6); ProQuest, pp. 43 - 52.
  3. Cooper R., Edgett S., Kleinschmidt E.: New product portfolio management: practices and performance. Journal of Product Innovation Managment, No 16, 1999, pp. 333 - 351.
  4. Cooper R., Edgett S., Kleinschmidt E.: New problems, new solutions: making portfolio management more effective. Research Technology Management, Mar/Apr 2000, 43(2), ProQuest, pp. 18 - 33.
  5. Green K.: Learning and knowledge management in corporate entrepreneurship: portfolio-level and product-level determinants of launch in continuous new product development. Doctoral thesis, Indiana University, 2007, pp. 1 - 118.
  6. Martinsuo M.: Project portfolio management in practice and in context. International Journal of Project Management 31, 2013, pp. 794 - 803.
  7. Nadeau J., Casselman R. M.: Competitive advantage with new product development: implications for life cycle theory. Journal of Strategic Marketing, 16(5), December 2008, pp. 401 - 411.
  8. Olkowicz M., Szymanowski W.: The new product development models in the furniture industry - a literature review. Intercathedra 28(1), 2012, pp. 55 - 60.
  9. Salhieh S. M.: A methodology to redesign heterogeneous product portfolios as homogeneous product families. Computer-Aided Design, No 39, 2007, pp. 1065 - 1074.
  10. Wyner G.A.: The product portfolio. Marketing Research; Winter 1996; 8( 4), pp. 44 - 46.
Cytowane przez
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ISSN
1640-3622
Język
eng
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