- Autor
- Miklencicová Renáta (Technical University in Zvolen), Olšiaková Miriam (Technical Univerzity in Zvolen, Slovak Republic), Kusá Alena (Technical University in Zvolen,)
- Tytuł
- Evaluation of the Efficiency and Effectiveness of Crm in the Selected Furniture Company
- Źródło
- Intercathedra, 2010, nr 26, s. 75 - 78, tab.,rys., bibliogr.4 poz.
- Słowa kluczowe
- Klient, Przemysł meblarski, Zarządzanie Kontaktami z Klientem
Customer, Furniture industry, Customer Relationship Management (CRM) - Abstrakt
- In order to achieve customer satisfaction enterprises must manage their own value chains and the whole system of providing the value with focusing on customers. The companies´ aim is not only gaining the customers but mainly keeping them. Customer relationship management deals with this issue. How to measure the level of customer relationship management (CRM)? This is the main idea of this paper(original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
- Chlebovský V.: CRM -- Rízení vztahu se zákazníky. Brno : Computer Press, 2005. 190 s. ISBN 80-251-0798-1.
- Miklencicová R.: Návrh metodiky merania ukazovatelov výkonnosti CRM. Dizertacná práca. Zvolen : DFTU, 2010. 165 s. (nepublikované).
- Storbacka K., Lehtinen R. J.: Rízení vztahu se zákazníky. Customer Relationship Management. Praha : Grada Publishing, 2002. 168 s. ISBN 978-80-7169-813-X.
- Zaušková A.: Manažment inovacných aktivít na podporu podnikatelských služieb pre malé a stredné podniky: Monografia. Zvolen : TU, 2004. 128. s. ISBN 80-228-1311-7.
- Cytowane przez
- ISSN
- 1640-3622
- Język
- eng