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Autor
Roundy Philip T. (University of Tennessee, Chattanooga), Asllani Arben (University of Tennessee, Chattanooga)
Tytuł
The Themes of Entrepreneurship Discourse : a Data Analytics Approach
Źródło
Journal of Entrepreneurship, Management and Innovation (JEMI), 2018, vol. 14, nr 3, s. 127-158, rys., tab., bibliogr. s. 150-157
Tytuł własny numeru
Innovation, Entrepreneurship and Organizations' Business Performance
Słowa kluczowe
Przedsiębiorczość, Przedsiębiorca, Analiza danych
Entrepreneurship, Entrepreneur, Data analysis
Uwagi
Klasyfikacja JEL: L26
streszcz., summ.
Abstrakt
Uczeni poświęcają dużo uwagi językowi przedsiębiorczości i jego wpływowi na poznanie, zachowanie wyniki przedsiębiorców oraz ich interesariuszy. Jednak podstawowe tematy, które stanowią język przedsiębiorców, są wciąż niepoznane. W tym częściowo indukcyjnym badaniu identyfikujemy najczęstsze tematy dyskursu na temat przedsiębiorczości i badamy, jak zmieniały się one z czasem. Aby zidentyfikować tematy w języku przedsiębiorców, używamy technik analizy danych połączonych z algorytmami wyszukiwania tekstów i przeprowadzamy długoterminową analizę istoty dyskursu o przedsiębiorczości. Nasze badania ujawniają pięć dominujących i powtarzających się tematów w dyskursie na temat przedsiębiorczości. Są to: działania marketingowe, przedsiębiorczość ukierunkowana na technologię, przedsiębiorczość cyfrowa, inwestycje profesjonalne i przedsiębiorczość z zakresu nowych przedsięwzięć. Wskazując kluczowe tematy dyskursu przedsiębiorców i przedstawiając ich transformację w czasie, nasze badanie wnosi teoretyczny i metodologiczny wkład w badania nad przedsiębiorczością. Wyznaczamy obszary, w których literatura akademicka wydaje się być opóźniona w stosunku do dyskusji praktyków i sugerujemy, że uczeni powinni oceniać badania pod kątem tego, jak ściśle tematy są skalibrowane z głównymi tematami w dyskursie przedsiębiorców. Nasze odkrycia przynoszą także praktyczne implikacje dla przedsiębiorców, identyfikując główne tematy, na które zwraca się uwagę, co pozwala przedsiębiorcom ocenić, czy tematy, które składają się na ich codzienny dyskurs, są zgodne z tematami podkreślanymi w szerszym dyskursie na temat przedsiębiorczości. (abstrakt oryginalny)

Scholars are devoting heightened attention to the language of entrepreneurship and to its influence on the cognition, behaviors, and outcomes of entrepreneurs and their stakeholders. However, the primary themes that constitute entrepreneurs' language are unexamined. In this partially-inductive study, we identify the most common themes in entrepreneurship discourse and explore how they have changed over time. To map the themes in entrepreneurs' language, we use data analytic techniques coupled with text mining algorithms to analyze a longitudinal corpus of entrepreneurial discourse. Our findings reveal five dominant and recurring themes in entrepreneurship discourse - marketing activities, technology-oriented entrepreneurship, digital entrepreneurship, professional investment, and new venture entrepreneurship - and illustrate how these themes are evolving. By examining the key themes in the discourse of entrepreneurs and charting their transformation over time, our study makes theoretical and methodological contributions to entrepreneurship research. We identify the areas where the academic literature seems to be lagging practitioner discussions and suggest that scholars should evaluate research for how closely topics are calibrated with the main themes in the discourse of entrepreneurs. Our findings also produce practical implications for entrepreneurs by identifying the main themes receiving attention, which allows entrepreneurs to evaluate if the topics that comprise their day-to-day discourse align with the themes emphasized in the larger body of entrepreneurship discourse. (original abstract)
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Cytowane przez
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ISSN
2299-7075
Język
eng
URI / DOI
https://doi.org/10.7341/20181436
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