BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

García López Emilio (Universidad Autónoma de Occidente, Mexico), Contreras Marcela Rebeca (Universidad Autónoma de Occidente, Mexico), Castro Ernesto León (Universidad Autónoma de Occidente, Mexico)
The Decision-Making Process in the New Products Development of the Fishery Cooperative in the Community of Las Arenitas Eldorado, Sinaloa
Journal of Intercultural Management, 2018, vol. 10, nr 2, s. 5-18, tab., bibliogr. 20 poz.
Słowa kluczowe
Nowe produkty, Podejmowanie decyzji
New products, Decision making
Klasyfikacja JEL: D70, J54, P13
Objective: Design a decision-making model for the development of new products in the fishing cooperative societies of the community Las Arenitas, Eldorado, Sinaloa.
Methodology: In accordance with the methodology used, it was classified as qualitative. A case study was carried out in the "Jose Luis Castro Verduzco" fishing cooperative located in Sinaloa, Mexico, where a series of open questions were applied to obtain the opinion of the manager and secretary about the decision making process.
Findings: The lack of clarity in the role of the actors in the decision-making process and their specific steps when developing new products was identified. Knowledge about the use of tools is limited, mainly due to the low levels of preparation of managers and members of the cooperative, as well as the lack of knowledge of the processes for the development of new products.
Value Added: The study allowed identifying the need for design a method that guides the manager and members of the fishing cooperative in the community of Las Arenitas Eldorado, Sinaloa, towards activities that generate added value in primary products and reduce uncertainty in the decision-making process for the development of new products caused by changes in the needs of the consumer market.
Recommendations: The use of a decision-making process is of vital importance for the administration since it contributes to assess, analyze and control situations to choose the best option for the company. Within this project the fishing cooperative has a lot of growth potential, for this reason the implementation of methods such as: The ordered weighted averaging operators OWA or multicriteria analysis for decision making in the development of new products. (original abstract)
Pełny tekst
  1. Ahlstrand, B., Lampel, J., & Mintzberg, H. (2001). Strategy Safari: A Guided Tour Through the Wilds of Strategic Management. New York, NY: Simon and Schuster.
  2. Alcalá, G. (2003). Fisheries policies in Mexico (1946-2000): contradictions and successes in the planning of national fisheries, 2. La Piedad: The Colegio de Michoacán AC.
  3. Benavides, J. (2004). Business Administration. 2nd edition. New York, NY: McGraw-Hill.
  4. Bueno, M. C. (2004). Methodology for decision making. Madrid: Delta Publications.
  5. Castro, E. L., & Contreras, M. (2013). Decision making in the financial management of the business enterprise. Journal of Intercultural Management, 5(2), 63-71.
  6. Chang, S., Chen, C., & Wey, S. (2007). Conceptualizing, assessing, and managing front-end fuzziness in innovation/NPD projects. R&D Management, 37(5), 469-478.
  7. Chiavenato, A. (2006). Introduction to the general theory of management. Mexico: McGraw-Hill.
  8. Cooper, R. G., & Kleinschmidt, E. J. (1986). An investigation into the new product process: steps, deficiencies, and impact. Journal of Product Innovation Management, 3(2), 71-85.
  9. Daft, R. (2007). Theory and organizational design. México: Thompson Publishing.
  10. Estrada, M. R. (2015). Manejo de problemas y toma de decisiones. Vol. 8. Colombia: El Manual Moderno.
  11. Evanschitzky, H., Eisend, M., Calantone, R. J., & Jiang, Y. (2012). Success factors of product innovation: an updated meta-analysis. Journal of Product Innovation Management, 29, 21-37.
  12. Gómez, D. R., & Roquet, J. V. (2012). Investigation methodology. México: Redthird millennium. Retrieved from http://www. aliatuniversidades. com. mx/bibliotecasdigitales/pdf/axiologicas/Metodologia_de_la_investigacion.pdf.
  13. Hansson, S. O. (2005). Decision theory: a Brief Introduction. Stockholm: Department of Philosophy and the History of Technology, Royal Institute of Technology (KTH).
  14. Hernández Sampieri, R., Fernández Collado, C., & Baptista Lucio, P. (2003). Investigation methodology, 707. México: McGraw-Hill.
  15. Koontz, H., & Weihrich, H. (2012). Administración: una perspectiva global. 12ª Edición. Spain: McGraw-Hill Interamericana de España.
  16. Krishnan, V., & Ulrich, K. (2001). Product development decisions: A review of the literature. Management Science, 47(1), 1-21.
  17. Langerak, F., Hultink, E. J., & Robben, S. J. (2007). The mediating role of new product development in the link between market orientation and organizational performance. Journal of Strategic Marketing, 15(4), 281-305.
  18. Munuera, J. L., & Rodríguez, A. I. (2012). Marketing Strategies: an approach based on the management process. Spain: ESIC.
  19. Roberto, M. A. (2004). Strategic decision-making processes: Beyond the efficiency- consensus trade-off. Group & Organization Management, 29(6), 625-658.
  20. Thieme, J. R., Song, M. X., & Shin, G.-C. (2003). Project management characteristics and new product survival. Journal of Product Innovation Management, 20, 104-119.
Cytowane przez
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu