- Autor
- Sokołowska Katarzyna (University of Rzeszów, Poland)
- Tytuł
- Picture of Evolving Society Captured in British Commercials
- Źródło
- Humanities and Social Sciences, 2019, vol. 24 (XXIV), nr 26 (4), s. 149-156, bibliogr. 27 poz.
- Słowa kluczowe
- Społeczeństwo, Media, Reklama, Przemiany społeczne
Society, Media, Advertising, Social change - Uwagi
- summ.
- Abstrakt
- This paper explores the issue of cultural changes in the Media in relation to the state of contemporary society. The aim is to show commercials as closely connected with the state of society at a given moment in time, which is done by examining selected advertising campaigns in Great Britain. As a result the picture that emerges is not only a reflection of what Jean François Lyotard labelled as the world with a so called postmodern condition, but it is also a challenge to the seemingly well-established conceptions about the society in question. Finally, people are offered a broader and more complete picture of their particular place in society, which enables them to better understand its structure and negotiate its shape and form through both: direct and indirect participation. In that sense advertising can be used as a critical tool to study the growing complexities of social relations that are always in flux and undergo a metamorphosis. (original abstract)
- Pełny tekst
- Pokaż
- Bibliografia
-
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- YouTube, Superdrug Christmas Advert 2018, [Access: 30.12.2018]. Access on the internet: https://www.youtube.com/watch?v=Rxx3YynpN44
- Cytowane przez
- ISSN
- 2300-9918
- Język
- eng
- URI / DOI
- http://dx.doi.org/10.7862/rz.2019.hss.45
