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Autor
Yasushi Takayuki (Ritsumeikan University, Japan), Gemba Kiminori (Housei University, Japan), Aoyama Atsushi (Ritsumeikan University, Japan)
Tytuł
Changes in Product Value Contributing to Customer Satisfaction: the Case of the Digital Camera
Źródło
Forum Scientiae Oeconomia, 2019, vol. 7, no. 4, s. 41-51, tab., bibliogr. 22 poz.
Tytuł własny numeru
Digital Socio-economic Platforms in the Era of Industry 4.0
Słowa kluczowe
Analiza ilościowa, Satysfakcja klienta, Wartość dla klienta, Formy komunikowania
Quantitative analysis, Customer satisfaction, Value to customer, Forms of communication
Uwagi
summ.
Abstrakt
Using time series information, we identify the changes in the benefit items of products contributing to customer satisfaction. Through multiple regression analysis, where the customer satisfaction ratings are the outcome variable and the evaluation items are the predictors, we compare initial and successor digital camera models from the same manufacturer; benefit items differ depending on the models. We found that design is significant in the initial models while functionality is significant in successor models. (original abstract)
Dostępne w
Biblioteka SGH im. Profesora Andrzeja Grodka
Pełny tekst
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Bibliografia
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Cytowane przez
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ISSN
2300-5947
Język
eng
URI / DOI
http://dx.doi.org/10.23762/FSO _VOL7_NO4_3
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