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Sakovska Olena (Uman National University of Horticulture of Ukraine), Kozhukhіvska Raisa (Uman National University of Horticulture of Ukraine), Rybchak Vitalii (Uman National University of Horticulture of Ukraine)
Using of Modern Information and Communication Technologies in the Tourism
Turystyka i Rozwój Regionalny, 2019, vol. 11, s. 97-106, rys., tab., bibliogr. 13 poz.
Journal of Tourism and Regional Development
Tytuł własny numeru
Kierunki i wyzwania rozwoju regionalnego
Słowa kluczowe
Turystyka, Internet, Konsument, Serwis internetowy
Tourism, Internet, Consumer, Website
streszcz., summ.
The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the com-pared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out. (original abstract)
Pełny tekst
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