BazEkon - Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

BazEkon home page

Meny główne

Autor
Kasian Serhii (Dnipro University of Technology, Ukraine), Bunyak Vasyl (Ivan Franko National University of Lviv, Ukraine), Moryak Tetyana (Ivan Franko National University of Lviv, Ukraine)
Tytuł
The Marketing Strategic Planning of Alternative Energy Flows and Logistic Enterprise Activity
Źródło
Scientific Journal of Bielsko-Biala School of Finance and Law, 2021, nr 1, s. 42-47, tab., bibliogr. 22 poz.
Zeszyty Naukowe / Wyższa Szkoła Finansów i Prawa w Bielsku Białej
Słowa kluczowe
Planowanie marketingowe, Planowanie strategiczne, Dystrybucja, Przedsiębiorstwo logistyczne, Marketing
Marketing planning, Strategic planning, Distribution, Logistics enterprise, Marketing
Uwagi
summ.
Abstrakt
The systematic study of the current market for industrial products for the marketing chain "production - delivery to processing - processing - sale" Ukrainian scientists has been done. Formation of information, market relations in EU countries is characterized by considerable degree of transparency and competition during coordinating of resource logistic flows. it is advisable to research the direction of such functions to other mediated influence groups, such as: the public, power, stakeholders, who constantly interact in the marketing planning innovation space. Significant in the analysis of the needs of target customers is the innovative activity of the national airline Antonov Airlines, which is aimed at successfully coordinating the distribution of cargo movement in the context of globalization. Investigated activity, planning of private joint-stock company with foreign investments "The Dnipropetrovsk Oil Extraction Plant". The enterprise is the participant of the international group of companies BUNGE & specializes on processing of seeds of sunflower and production of vegetable oil. In modern turbulent conditions, it is worth using methods for choosing the optimal structure of the logistics distribution channel of a high-tech product (alternative energy flows). The intensification of qualitative changes in the transformation of resource energy flows contributes to the diffusion of innovations.(original abstract)
Pełny tekst
Pokaż
Bibliografia
Pokaż
  1. Borkowski S. (2017) Mission in Toyotarity, LAP LAMBERT Academic Publishing, Beau Bassin.
  2. Doyle P. (2008). Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. Publisher : Wiley; 2nd edition. 384 p.
  3. Kasian S. (2015). Innowacyjny Uniwersytet i Przywództwo: Ocena Jakości Międzydyscyplinarnych Programów Edukacyjnych na Ukraińskich i Polskich Uczelniach. Biuletyn Programu Stypendialnego im. Lane'a Kirklanda, Wydawca: Fundacja Edukacja dla Demokracji w ramach Programu Stypendialnego im. Lane'a Kirklanda. Numer 26. S. 27-28.
  4. Kasian Y. S. (2016) Modern Economic Issues and Problems. Editors: Sergii Y. Kasian, Aneta Sokół, Anna Drab-Kurowska. Slovakia, Bratislava : KARTPRINT Publishing. 135 p.
  5. Kasian S. Y. (2013) Interactive marketing in shaping value streams of high-tech enterprises. Bulletin of the Dnipropetrovsk University, series: Economics. Dnipropetrovsk: Oles Honchar DNU. т. 21, nr 4. Issue 7(1). P. 80-86.
  6. Kasian S. Y., Kokarev I. I. (2016) Retail Consumer Feedback: Information and Marketing Innovations. Collection of scientific works of the Tenth All-Ukrainian Scientific and Practical Conference of students, graduate students and young scientists "B2B Marketing". Kyiv, April 14-15/ NTUU "KPI", Faculty of Management and Marketing, Department of Industrial Marketing. Kyiv: NTUU "KPI", 2016. P. 39-40.
  7. Kasian S. Ya., Szostek D. (2018) The Ensuring of Digital Integration of Logistic Flows between Enterprises in Ukraine and Poland. Bulletin of Lviv Polytechnic National University. Series: Logistics: Collection of Scientific Works. Head of Editioning and Publishing Council Doctor of Economics, Professor N. I. Chuhraj. Lviv : Lviv Polytechnic Publishing. nr 892. P. 90-99 (292 p.) YEL: F15, F40. ISSN 0321-0499. http://vlp.com.ua/node/19711, http://vlp.com.ua/taxonomy/term/3619
  8. Khodykyna V. V., Zaitseva N. V. (2011) Spatial forms of innovation infrastructure organization in the Japanese economy. Bulletin of Donetsk National University, series B: Economics and law, Issue 1, т. 1. 333-338.
  9. Kotler P. (2003) Marketing Management. 11th Edition, Prentice-Hall, Upper Saddle River.
  10. Koyev Stoyan (2017) Communication barriers and their effectiveness in business communications across organizations. Economics and Finance. nr 11.
  11. Krykavskyy E. V., Chukhraj N. I. (2004) Industrial marketing: textbook. 2nd edition. Lviv: National University "Lviv Polytechnic". Publishing House. 472 p.
  12. Krykavskyy Y., Kasian S. (2018). Innowacyjne techniki zarządzania logistycznego przedsiębiorstw wysokotechnologicznych w biznesie elektronicznym / Innovative Technics of the High-tech Enterprises Logistic Management in Electronic Business. Marketing i Rynek. Wydawca: Polskie Wydawnictwo Ekonomiczne S.A. Poland, Warszawa. nr 9. S. 460-473. (1060 s.). [Zasób elektroniczny]. Access: http://bazekon.icm.edu.pl/bazekon/element/bwmeta1.element.ekon-element-000171527533. Identyfikator YADDA. bwmeta1.element.ekon-element-000171527533. Streszczenie jest dostępne online w międzynarodowej bazie danych CEJSH: http://cejsh.icm.edu.pl
  13. Official site The Dnipropetrovsk Oil Extraction Plant. [Digital source]. Access: http://oleina.ua
  14. Prymak T. O. (2009) Marketing communication strategies: an integrated approach to classification. Formation of a market economy: a collection of scientific works. Special issue. Marketing: theory and practice. Кyiv : KNEU. P. 548-559.
  15. Pshenichna Т. М. (2014) Marketing quality assurance of goods under WTO conditions: dissertation for a scientific degree candidate of economic sciences: specialty 08.00.04 "Economics and enterprise management (for types of economic activities)". Kyiv.
  16. Shandrivska O. E. (2018) Research of the global market of logistics services: world trends and influence on Ukraine. Bulletin of the National University "Lviv Polytechnic". Series: Logistics, Lviv Polytechnic Publishing House, Lviv. nr 892.
  17. Szostek D. (2012) Stan i rozwój marketingu w przedsiębiorstwach funkcjonujących na terenie Polski. Marketing i Rynek, nr 1.
  18. The official website of the state-owned enterprise Antonov. [Digital source]. Access, 12.12.2020: http://www.antonov.com.
  19. Tsygankova Т. М. (2001) International Marketing Management. Kyiv : KNEU. 132 p.
  20. Ukraine today: catalogue of leading enterprises of Ukraine. Private joint-stock company with foreign investments "Dnipropetrovsk Oil Extraction Plant". [Digital source]. http://www.rada.com.ua/ukr/catalog/17417
  21. Website of the State Agency for Energy Efficiency and Energy Saving of Ukraine. [Digital source]. Access: https://saee.gov.ua/uk/consumers
  22. Zadorozny O. V. (2014) Marketing communications: how to make it effective. Business Consulting. nr 3. p. 11.
Cytowane przez
Pokaż
ISSN
2543-411X
Język
eng
URI / DOI
http://dx.doi.org/10.19192/wsfip.sj1.2021.6
Udostępnij na Facebooku Udostępnij na Twitterze Udostępnij na Google+ Udostępnij na Pinterest Udostępnij na LinkedIn Wyślij znajomemu