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Autor
Górska Anna (Poznań University of Economics and Business)
Tytuł
Modern Technologies on the Primary Housing Market in Poznan in the Opinion of Potential Flat Buyers
Źródło
World of Real Estate Journal, 2021, nr 4(118), s. 46-60, rys., tab., załącznik, bibliogr. 13 poz.
Świat Nieruchomości
Słowa kluczowe
Nieruchomości mieszkaniowe, Rynek mieszkaniowy, Deweloper, Nowe technologie
Real estate housing, Housing market, Developer, High-tech
Uwagi
Klasyfikacja JEL: O14, O18, O33, R31
summ.
The project financed within the Regional Initiative for Excellence programme of the Ministry of Science and Higher Education of Poland, years 2019-2022, grant no. 004/RID/2018/19, financing 3,000,000 PLN.
Kraj/Region
Poznań
Poznan
Abstrakt
Purpose - Proptech is a new trend related to the development of innovative technological products and business models on the real estate market. The result of these changes is a digital transformation in the sector, also affecting the residential real estate market. Modern technologies used both in the construction industry and in the customer service process result both from the technological revolution, but also from changes in the needs and requirements of buyers. Developers introduce new solutions that will distinguish them from others (investments) and allow them to gain new customers. The aim of the article is to try to indicate whether customers pay attention to modern technologies used on the residential real estate market, which of the possible solutions they are most interested in, and whether they are willing to pay a higher price for them.
Design/methodology/approach - The following discussion is based on a questionnaire survey conducted among students of the last year of first and second cycle studies and young people up to 35 years of age as potential flat buyers (sample n = 220).
Findings - On the basis of the conducted research, it can be concluded that the respondents have a positive attitude to modern technologies, they are interested in an offer containing innovations and are willing to pay a higher price for them. Women are more cautious in the context of introducing modern technologies, but the declarations of both women and men are at a relatively similar level.
Research limitations - an online survey in connection with the prevailing Covid-19 pandemic and related restrictions.
Research implications - research of interest to developers interested in introducing modern technologies to the residential real estate market. (original abstract)
Dostępne w
Biblioteka Szkoły Głównej Handlowej w Warszawie
Pełny tekst
Pokaż
Bibliografia
Pokaż
  1. Bac, M. (2014). W poszukiwaniu innowacji na rynku nieruchomości. Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, 1(24), 11-21.
  2. Baum, A. (2017). PropTech 3.0: The Future of Real Estate. Oxford: University of Oxford.
  3. Cajias, M. (2020). Artificial Intelligence and Real Estate - Not Just an Evolution, a Real Game Changer!. Journal of Property Investment & Finance, 39(1), 15-18. https://doi.org/10.1108/JPIF-06-2020-0063.
  4. JLL (2017). Clicks and Mortar: the Growing Influence of Proptech. Retrieved on 07/09/2021, from: http://www.joneslanglasalle.com.cn/china/engb/Research/proptech-clicks-mortar-apac.pdf.
  5. Maududy, C. F., & Gamal, A. (2019). Literature Review: the Impact of Property Technology (PropTech) in Property Development. 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 (pp. 5370-5376). International Business Information Management Association, IBIMA.
  6. Paprocki, W. (2016). Koncepcja Przemysł 4.0 i jej zastosowanie w warunkach gospodarki cyfrowej. [in:] J. Gajewski, W. Paprocki, J. Pieregud (Eds.), Cyfryzacja gospodarki i społeczeństwa. Szanse i wyzwania dla sektorów infrastrukturalnych (pp. 39-57). Gdańsk: Europejski Kongres Finansowy.
  7. Pieriegud, J. (2016). Cyfryzacja gospodarki i społeczeństwa-wymiar globalny, europejski i krajowy. [in:] J. Gajewski, W. Paprocki, J. Pieregud (Eds.), Cyfryzacja gospodarki i społeczeństwa. Szanse i wyzwania dla sektorów infrastrukturalnych (pp. 11-38). Gdańsk: Europejski Kongres Finansowy.
  8. Shaw, J. (2020). Platform Real Estate: Theory and Practice of New Urban Real Estate Markets. Urban Geography, 41(8), 1037-1064. https://doi.org/10.1080/02723638.2018.1524653.
  9. Singh, A. (2018). Global Real estate Tech/PropTech Investment Report for H1 2018 j YoStartups. YoStartups. Retrieved on 07/09/2021, from: https://yostartups.com/global-real-estate-tech-proptechinvestmentreport-for-h1-2018/.
  10. Sitek, M. (2017). Innowacyjność środkiem do zwiększenia konkurencyjności na rynku nieruchomości. Zeszyty Naukowe Wyższej Szkoły Humanitas Humanitas University's Research Papers, 161(1), 161-174. https://doi.org/10.5604/01.3001.0010.2888.
  11. Starr, C. W., Saginor, J., & Worzala, E. (2021). The Rise of PropTech: Emerging Industrial Technologies and Their Impact on Real Estate. Journal of Property Investment & Finance, 39(2), 157-169. https://doi.org/10.1108/JPIF-08-2020-0090.
  12. Tagliaro, C., Bellintani, S., & Ciaramella, G. (2021). R.E. Property Meets Technology: Cross-country Comparison and General Framework. Journal of Property Investment & Finance, 39(2), 125-143. https://doi.org/10.1108/JPIF-09-2019-0126.
  13. Ullah, F., Sepasgozar, S. M. E., & Wang, C. (2018). A Systematic Review of Smart Real Estate Technology: Drivers of, and Barriers to, the Use of Digital Disruptive Technologies and Online Platform. Sustainability, 10(9), 3142. https://doi.org/10.3390/su10093142.
Cytowane przez
Pokaż
ISSN
1231-8841
Język
eng
URI / DOI
http://dx.doi.org/10.14659/WOREJ.2021.118.03
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